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ANM 104 DESIGN THEORY & PRACTICE. Quiz What’s New on the Class Blog Unity and Pattern Review Critique of Wallpaper Pattern Assignment Properties of Color Color Mixing Assignment Part 1 Color Schemes and Palettes Color Mixing Assignment Part 2.

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ANM 104 DESIGN THEORY & PRACTICE

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### ANM 104 DESIGN THEORY & PRACTICE

• Quiz

• What’s New on the Class Blog

• Unity and Pattern Review

• Critique of Wallpaper Pattern Assignment

• Properties of Color

• Color Mixing Assignment Part 1

• Color Schemes and Palettes

• Color Mixing Assignment Part 2

### ANM 104 DESIGN THEORY & PRACTICELESSON 3 REVIEWUnity in Visual Communications

Unity means that an agreement exists among the visual elements in a composition.

The Visual Elements look like they belong together.

There is some sort of connection among the visual elements.

The word Harmony is often used to describe Unity in a composition by saying the visual elements are in Harmony with one another.

### ANM 104 DESIGN THEORY & PRACTICELESSON 3 REVIEWA Pattern is an Allover Balanced Composition

In Allover Balance there is no beginning and no end and no one area of visual interest or point of emphasis.

### ANM 104 DESIGN THEORY & PRACTICELESSON 3 REVIEWA Pattern is an Alternating Rhythm Composition

Alternating Rhythm can be characterized by a successive pattern made up of the same elements reappearing in a regular order.

The elements alternate consistently with one another to produce a regular and anticipated sequence.

### ANM 104 DESIGN THEORY & PRACTICELESSON 3 REVIEWPattern – a Definition

Pattern means the repetition of an element (or elements) in a composition.

An artist achieves a pattern through the use of colors, lines and shapes.

### ANM 104 DESIGN THEORY & PRACTICELESSON 3 REVIEWPattern – how it works

A successful pattern is made up of the same elements reappearing in a regular anticipated order.

A successful pattern should be able to be repeated both horizontally and vertically to continue in a uninterrupted sequence.

### ANM 104 DESIGN THEORY & PRACTICEASSIGNMENT SPECIFICATIONSWallpaper Pattern Assignment: Portfolio Piece

Create a design that successfully integrates:

• Allover Balance

• Alternating Rhythm

• Positive/Negative Space

• Repetition of elements, both horizontally and vertically, to create an uninterrupted sequence.

• Elements of a Tree

Creative Process

• Brainstorming & Research (Provided)

• Various sketches of “Tree Elements”

• Elements traced on Production Grid

Final Design Production

• Approximately 8” by 8”

• On Bristol Board

• With Black Marker

### ANM 104 DESIGN THEORY & PRACTICE

Wallpaper Pattern Critique

• How well does the composition:

• demonstrate the use of Allover Balance?

• demonstrate the use of Alternating Rhythm?

• demonstrate the use of UninterruptedHorizontal Repetition?

• demonstrate the use of Uninterrupted Vertical Repetition?

• demonstrate the use of Positive/Negative Space?

• Unsatisfactory • Satisfactory

• Good• Exemplary

### ANM 104 DESIGN THEORY & PRACTICE

Wallpaper Pattern Critique

2. Are the Creative Process pieces complete?

• Various Sketches of possible Tree Elements?

• Tree Elements traced/drawn on Construction Grid?

• Yes• No

### ANM 104 DESIGN THEORY & PRACTICE

Wallpaper Pattern Critique

3. Were the Assignment Production Specifications followed?

• Is the Wallpaper Pattern approximately 8” by 8” ?

• Is the Wallpaper Pattern Composition on Bristol Board?

• Was Black Marker used?

• Is the Negative Space filled in with Black Marker?

• Yes• No

4. How do you rate the Craftsmanship?

• Unsatisfactory • Satisfactory

• Good• Exemplary

### ANM 104 DESIGN THEORY & PRACTICELESSON 4 OVERVIEW

Properties of Color

in Visual Communications

Color Schemes and Palettes

and how they work

Color Mixing Assignment

### ANM 104 DESIGN THEORY & PRACTICELESSON 4

What are the

Properties of Color?

and why is it important in the field of visual communications?

### ANM 104 DESIGN THEORY & PRACTICELESSON 4Hue is the first property of Color

Hue simply refers to the name of the Color.

• Red, Green, Yellow, Violet, etc. are Hues.

Although there are relatively few Hues there can be an almost unlimited number of Colors.

• Pink, Rose, Scarlet, and Crimson are all Colors, but the Hue is Red.

### ANM 104 DESIGN THEORY & PRACTICELESSON 4A Color Wheel demonstrates the relationship of Basic Colors.

The common Color Wheel shows the organization of color using 12 Hues.

The 12 Hues are divided into 3 Categories:

• Primary Colors

• Secondary Colors

• Tertiary Colors

### ANM 104 DESIGN THEORY & PRACTICELESSON 4The Primary Colors.

The 3 Primary Colors are:

• Red

• Yellow

• Blue

From these colors, all colors can be theoretically be mixed.

### ANM 104 DESIGN THEORY & PRACTICELESSON 4The Secondary Colors.

The 3 Secondary Colors are mixtures of 2 Primary Colors:

• Red & Yellow make Orange

• Yellow & Blue make Green

• Blue & Red make Violet

### ANM 104 DESIGN THEORY & PRACTICELESSON 4The Tertiary Colors.

The 6 Tertiary Colors are mixtures of 1 Primary Color with an adjacent Secondary Color:

• Blue & Green make Blue-Green

• Green & Yellow make Yellow-Green

• Yellow & Orange make Yellow-Orange

• Orange & Red make Red-Orange

• Red & Violet make

Red-Violet

• Violet & Blue make Blue-Violet

### ANM 104 DESIGN THEORY & PRACTICELESSON 4Value is the second property of Color.

Value refers to the lightness or darkness of the Hue.

In pigment adding white or black alters the Value of the Hue.

• Adding White lightens the color and produces what is called a Tint.

• Adding Black darkens the color and produces what is called a Shade.

### ANM 104 DESIGN THEORY & PRACTICELESSON 4Intensity is the third property of Color.

Intensity refers to the brightness of the Hue.

Because a color is at full Intensity only when pure and unmixed, a relationship exists between Value and Intensity.

Mixing Black or White with a color changes its Value and at the same time affects its Intensity.

### ANM 104 DESIGN THEORY & PRACTICELESSON 4Intensity is the third property of Color.

Lowering the Intensity will make a color less bright, more neutral, and duller.

Adding Gray or mixing the color with its Complement will lower the Intensity of the color.

### ANM 104 DESIGN THEORY & PRACTICELESSON 4Intensity is the third property of Color.

Increasing the Intensity will make a color appear in more bright and vibrant.

Positioning a color next to its Complement creates what is called as Simultaneous Contrast.

### ANM 104 DESIGN THEORY & PRACTICELESSON 4ColorMixing Assignment: Part 1

From the 3 Primary Colors of Red, Yellow and Blue create the Secondary Colors of Orange, Green and Violet.

Mix the Secondary Colors with its adjacent Primary Color to create the 6 Tertiary Colors of Red-Violet, Blue-Violet, Blue-Green, Yellow-Green, Yellow-Orange, and Red-Orange.

Mix White with each color of the Color Wheel to create an approximate 75% Value and a 45% Value of the color.

### ANM 104 DESIGN THEORY & PRACTICELESSON 4

What are

Color Schemes and Palettes

and how do they work

### ANM 104 DESIGN THEORY & PRACTICELESSON 4The Monochromatic Color Scheme

Color Schemes can be used to help Unify a Composition.

A Monochromatic Color Scheme involves only one Hue.

The Hue may vary in Value and pure Black and White can be added.

### ANM 104 DESIGN THEORY & PRACTICELESSON 4The Analogous Color Scheme

A Analogous Color Scheme combines several Hues that sit next to one another on the Color Wheel.

### ANM 104 DESIGN THEORY & PRACTICELESSON 4The Analogous Color Scheme

A Analogous Color Scheme combines several Hues that sit next to one another on the Color Wheel.

The Hues may vary in Value.

### ANM 104 DESIGN THEORY & PRACTICELESSON 4The Complementary Color Scheme

A Complementary Color Scheme joins color opposite each other on the Color Wheel.

### ANM 104 DESIGN THEORY & PRACTICELESSON 4The Complementary Color Scheme

A Complementary Color Scheme joins color opposite each other on the Color Wheel.

### ANM 104 DESIGN THEORY & PRACTICELESSON 4The Split Complementary Color Scheme

A SplitComplementary Color Scheme is related to the Complementary Color Scheme but utilizes colors adjacent to one of the complement pairs on the Color Wheel.

### ANM 104 DESIGN THEORY & PRACTICELESSON 4The Split Complementary Color Scheme

A SplitComplementary Color Scheme is related to the Complementary Color Scheme but utilizes colors adjacent to one of the complement pairs on the Color Wheel.

### ANM 104 DESIGN THEORY & PRACTICELESSON 4The Triadic Color Scheme

A Triadic Color Scheme involves three Hues equally spaced on the Color Wheel.

### ANM 104 DESIGN THEORY & PRACTICELESSON 4The Triadic Color Scheme

A Triadic Color Scheme involves three Hues equally spaced on the Color Wheel.

The Hues form a triangle on the Color Wheel and suggest Unity and Balance.