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Is There Life After LibQUAL+ TM ?

Is There Life After LibQUAL+ TM ?. Bradford W Dennis, Education Librarian, Assistant Professor Western Michigan University ACRL April 8, 2005, Minneapolis, MN. Informal Poll. How many of you have administered LibQUAL+ at least once? How many of you have attended LibQUAL+ orientation?

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Is There Life After LibQUAL+ TM ?

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  1. Is There Life After LibQUAL+TM? Bradford W Dennis, Education Librarian, Assistant Professor Western Michigan University ACRL April 8, 2005, Minneapolis, MN

  2. Informal Poll • How many of you have administered LibQUAL+ at least once? • How many of you have attended LibQUAL+ orientation? • How many of you are unfamiliar with LibQUAL+?

  3. Brief Summary of Western Michigan University • Located in Kalamazoo Michigan • Carnegie I research intensive institution • Serves population of 29,000 students, 900 faculty • WMU Libraries – main and 4 branches • 4 million volumes • University Libraries Marketing Committee 2003 • Administered LibQUAL+ in Spring 2004

  4. Preparation of Data for Analysis

  5. Essential Marketing Questions • Who are our customers? • What do our customers want and need? • What do our customers like and dislike about their library?

  6. Who are our customers?

  7. Undergraduate Frequency of Use

  8. Graduate Frequency of Use

  9. Faculty Frequency of Use

  10. Customized Discipline and User Data Cross-tabulation

  11. Use of Library Resources on Premises by Group and Discipline

  12. Use of Library Resources Through Web Page by Group and Discipline

  13. What do our customers want and need?

  14. Survey Results

  15. Summary of Responses

  16. Undergraduate Responses

  17. Graduate Responses

  18. Faculty Responses

  19. Library as Place Questions by Group

  20. Library as Place Questions by Discipline

  21. Library as Place Questions by Discipline and Frequent Use

  22. Library as Place Questions by Branch

  23. Library as Place Questions by Branch and by Group

  24. What do our customers like and dislike about their library?

  25. Negative Comments About Employees

  26. Positive Comments About Employees

  27. Great Quotes

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