Data Methodology. Itzik Mitzmacher | Program Manager January 2011. Research Module. Agenda. The Data Funnel Frequently Asked Questions Q&A. The Data Funnel. Animation if needed Is “Fade - very fast”. Measurement Types Ad-Centric User-Centric. Thresholds
Itzik Mitzmacher | Program ManagerJanuary 2011
Animation if needed
Is “Fade - very fast”
Hey, the data is mine. How come you share my own data with all your clients?
What if my client is concerned about “free riders” (small clients enjoying a large amount of data contributed by one single advertiser)?
What if my client is still not convinced?
Hey, how do you make sure that the data presented in Smart Planning will not expose any confidential info to competing agencies or advertisers?
Hey, how do you make sure statistical outliers won’t skew the benchmark up or down?