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Social Media for Nonprofits. Social Media Have You Confused?. Social Media KISS – F.O.C.U.S. F ocus – on 1-2 targeted social media platforms O ne in four “rule” C alendar – plan monthly / quarterly in advance U tility – use tools to make posting easier

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Social media for nonprofits

Social Media for Nonprofits

ImpactOnlineMarketing.com


Social media have you confused
Social Media Have You Confused?

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Social media kiss f o c u s
Social Media KISS – F.O.C.U.S.

  • Focus – on 1-2 targeted social media platforms

  • One in four “rule”

  • Calendar – plan monthly / quarterly in advance

  • Utility – use tools to make posting easier

  • Social – create content that is “share-worthy”

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Share worthy is key
“Share-worthy” is KEY

  • “Share-worthy is NOT:

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Share worthy content
Share-worthy Content

  • Is NOT:

    • Pitch, pitch, pitch

    • Obviously self-serving all the time

    • One-sided communication

  • IS:

    • Interactive – two way communication

    • Involves your constituents

    • Engaging

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Four types of content
Four Types of Content

  • Informing

  • Storytelling (most important)

  • Organizing

  • Fundraising

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Informing content
Informing Content

  • Dates and details of meetings or special events

  • Updates of campaigns, photos from events, and related “keep folks informed” info

  • Announcements about new staff, staff changes, new or expanded services, etc.

  • Scheduling: only as available and worth of posting

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Storytelling content
Storytelling Content

  • Stories about beneficiaries of nonprofit’s services

  • Stories about volunteers and why they give time

  • Stories about donors and why they give money

  • Stories about staff and why they work for you

  • Schedule: as often as possible – will need to encourage participation!

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Organizing content
Organizing Content

  • Call for volunteers

  • Organizing announcements

  • Consider using the events calendar tab

  • Scheduling: likely fairly infrequent relative to other types of posts

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Fundraising content
Fundraising Content

  • The OCCASIONAL ask is fine (4/1 posting rule)

  • Promote fundraising events

  • Drive donors to make online donations

  • Promote online auctions

  • Call for in-kind donations

  • Schedule: maximum of 1 per every five posts (4/1)

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Other questions
Other Questions

  • Promoting your organization via your own social network

    • Best done by sharing select posts from nonprofit page

    • Don’t overdo it – potential risk of alienating your friends

  • How to expand LIKES of your page

    • Each person (board, staff, volunteers) invite their friends to Like the page

    • Consider Facebook ads

      • target by interest and geography

      • can also target by history of contributing - advanced

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Thank you
Thank You!

  • Please feel free to contact me:

    • ImpactOnlineMarketing.com > Contact

    • Cards available too

  • Get today’s PowerPoint presentation

    • ImpactOnlineMarketing.com/nonprofit

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