LEN HUNT
This presentation is the property of its rightful owner.
Sponsored Links
1 / 17

LEN HUNT PowerPoint PPT Presentation


  • 112 Views
  • Uploaded on
  • Presentation posted in: General

LEN HUNT. Kia Motors America Executive Vice President & COO. What is a brand?. A complex set of satisfactions both promised & delivered. What ties people to a brand?. 1. Truth to Core Promise. 2. Ability to Inspire Passion. Core Promise: Then. Low Price & Warranty. Core Promise: Now.

Download Presentation

LEN HUNT

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Len hunt

LEN HUNT

Kia Motors America

Executive Vice President & COO


Len hunt

What is a brand?

A complex set of satisfactionsboth promised & delivered


Len hunt

What ties people to a brand?

1. Truth to Core Promise

2. Ability to Inspire Passion


Len hunt

Core Promise: Then

Low Price & Warranty


Len hunt

Core Promise: Now

Value

Fun-to-Drive

Quality

Safety


Len hunt

The Brand Ladder

PRIDE AND PASSION LEAD TO EMOTIONAL ALLEGIANCE

=

LOYALTY


Len hunt

What is brand passion?


Len hunt

What we are seeing

New products have inspired confidence and fostered integrity . . .

. . . and our owners are beginning to show their pride


Len hunt

The road ahead


Len hunt

Soul – Confirmed production for 2009 MY

Peter Schreyer

Chief Design Officer

Kue concept

Inspiring passion


Len hunt

Finding our brand voice


Len hunt

Raising the brand profile

Relationship with 14 NBA teams

1st ever owner magazine

Kids’ Choice Awards


Len hunt

Raising the brand profile

Everything we do:

- Focuses on greater familiarity

- Fulfills the core promises

- Maintains a sense-of-humor and desire to be different


Len hunt

Focus on Kia.com

Web site ranked #1 by consumers in J.D. Power poll for the third time

Consumers that visit Kia.com are 60% more likely to seriously consider purchasing a Kia


Len hunt

Stand out from the clutter

Finding new, interactive ways to engage consumers on the Web

Kia.com is the integration engine


Len hunt

Developing pride and community


  • Login