00] Editorial_DURAfloorprotector.qxp  10/27/2016  2:12 PM  Page 21
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Protect your expensive tiles from damage caused during renovation or interior work. <br><br>To know more about Dura visit :<br>http://www.supreme.co.in/

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Protect your expensive tiles from damage caused during renovation or interior work

00] Editorial_DURAfloorprotector.qxp 10/27/2016 2:12 PM Page 21

Advertorial

Protect your

expensive tiles

from damage

caused during

renovation or

hile doing the interiors of any project,

interior work

It is environment friendly, inert and does not

W

these works, scratches can develop even

promote growth of bacteria and fungi.

flooring is completed prior to

DURAfloorprotector is a

electrical or plumbing work. During

innovative, cost effective, new

APPLICATIONS AND ADVANTAGES

generation product introduced

resulting in breaking of tiles / flooring due to

DURAfloorprotector keeps floors safe from

dragging of heavy equipment. As 25% of the

damage and debris and its anti-slip properties

by The Supreme Industries

interior cost involves modern floorings, it is

provide a safe work environment. It is a

Ltd. for protection of different

necessary to protect the floors till the interior

reusable, reversible surface protection for

work is completed. Traditionally, Plaster of

concrete, marble, granite and other counter

type of floors from damage

Paris (PoP) was used to avoid this damage. But,

surfaces. It also provides cushioned universal

caused during renovation or

laying and removing of PoP is not only time

floor protection during construction for

interior work.

consuming and tedious but also generates

hardwood, ceramic tile, linoleum and carpet

harmful dust.

floors as well as sinks and tubs and walkways

and decks during building or remodeling. It is already very well accepted

SALIENT FEATURES

by all the leading architects, interior decorators, contractors, developers

and builders as there has been an urgent need for an alternative to POP

DURAfloorprotector is an innovative technology that provides universal

and DURAfloorprotector now offers the most appropriate solution.

cushioned flooring protection for wood, ceramic and vinyl floors. It is

a closed-cell polymer based microcellular foam composed of thousands

MARKETING APPROACH

of cells trapped in it. The reinforcement of high performance polymer

helps to resist all types of pressure imparted. The product offers hassle-

Supreme Industries has a vast distribution network all over India of

free application process compared to PoP, rosin paper, plastic runners

other DURA range, products related to civil industry. A lot of new

or drop cloths. It does not absorb paint, oil, grease or any cleaning

distribution networks have been created with the launch of this product

agents. DURAfloorprotector is flexible; can be cut to fit in any space

including people involved in trading / retailing of flooring tiles,

and works well on either side, vacuum or sweep clean and is reusable.

plywood and other products related to interior decoration industry to

make it easily available. Some of the other products under the DURA

range include:

DURAmembrane: High performance waterproofing membrane

DURAboardHD100: Compressible filler board for expansion joints

DURArods: Closed cell, polymer based foam filler material with a

circular profile

DURAshield: Material for spandrel insulation in glass façade buildings

DURAroofil: Light weight, resilient, soft, polymer based closed-cell

foam closure profile used as gap filler in roofing systems

DURAlitefiller: Special purpose, high density filler board

DURAvapourbarrier: High performance water vapour barrier material

DURAprotector: Membrane Protection Board

Contact: www.supreme.co.in

Mr. Ajay Mohta: +91-9831020808 / 9810495550

[email protected]

Architecture Update November 201621


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