World heart campaign group 4 invincible
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WORLD HEART CAMPAIGN GROUP 4 --- INVINCIBLE. An Insight. Tag line – “ Billions Heart Beating ” Objective – 1.To create awareness of CVD which are the biggest cause of death worldwide and ways to reduce the risk.

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World heart campaign group 4 invincible

WORLD HEART CAMPAIGN

GROUP 4 --- INVINCIBLE.


An insight

An Insight

  • Tag line – “Billions Heart Beating”

  • Objective –

    1.To create awareness of CVD which are the biggest cause of death worldwide and ways to reduce the risk.

    2.Event also aims to promote preventive measures that reduce the risk of cardiovascular disease.

    3. Enhance our brand and positioning .

    4. To enhance networking and improving relations with target customers.


Programme schedule

Programme Schedule

  • Duration 23 rd Sept – 29th Sept 2012.

  • Day 1-

    Conference on the topic “Desires are the sickness of heart and opposing them is the cure”.

  • Day 2

  • Health camps

  • First in Ballabhgarh – awareness plus onsite checkups

  • Second in nearby Akansha society .RWA’s – awareness plus onsite checkups


World heart campaign group 4 invincible

  • Day 3

  • First in Global International School in school

  • Delhi College of Arts –

  • Measuring BMI and making them aware of risk factors of heart diseases such as obesity and how can improvement in lifestyle can improve health of heart.

  • Stress less day for corporate

  • Onsite checkups for corporate employees

  • Blood donation camp in association with Red Cross Society.


World heart campaign group 4 invincible

  • Day 4.

  • “Walk for cure "starts at 7am – 5km

  • Walk is organized for all - internal doctors , referral doctors, doctors from other branches of Apollo,corporates employees, insurance and TPA, patients, students from nearby school and colleges are also part of the walk.

  • Cricket match – for doctors

  • Day 5

  • Visit to orphanage managed by pankhudi NGO for creating awareness of healthy lifestyle.


World heart campaign group 4 invincible

  • Day 6

  • Cooking competition(“healthy cooking for healthy hearts” ) organized for Internal doctors and Referral doctors along with their wives.

  • Guest Invited - Referral Doctors and Internal Doctors with their Spouses , Corporates (CEO, Directors, MD) with their Spouses – HCL ( Sponser) ,DELL ,Infosys, HP , Oracle

  • Timings - 12pm to 1 pm (Doctors) , 2pm to 3pm ( Corporates )

  • Recipe for Competition - Salad competition for Doctors including their spouse and Sugar free Desserts competition among Corporates including their spouse


World heart campaign group 4 invincible

  • Day 7

  • 9am to 1am(Free consultation ,Discount on investigation)

  • 4pm the function starts

  • Address note by MD-Apollo,CHIEF guest – health minister

  • Video and Photographs showing what all was done during the week .

  • One session Mr Sharma –Apollo ‘s oldest patient share his experiences

  • Cultural progrm by hospital staff, patients society, and saffola

  • Prize distribution

  • Thanks Note by…

  • Gala Dinner.

    .


Online media

Online Media.

  • Updating of Apollo website- –all information about the campaign.

  • Use of face book/twitter/linkedin- by creating a event page- for general public for creating awareness, promoting preventive measures, discounts and special offers on world heart day by Apollo hospital

  • Use of blogs- – by the chief cardiologist a month before the campaign and in between also and on the d-day.

  • .


World heart campaign group 4 invincible

  • Use of pop up ads.

  • Video ads on search engines.

  • Emails and text messages - referral doctors,nursinghomes,satelliteclinics,corporate companies and insurance/TPAs about the world heart day campaign and inviting them for the same.

  • Blog – by the chief cardiologist a month before the campaign and in between also and on the d-day.


Promotional strategy

Promotional Strategy

  • Nukkadnatak– School Ground ,3 days before camp for awareness of masses.

  • Loudspeaker announcements , 3 days before the camp

  • Banners and Posters – 6 banners and in Hindi language near the school and main market.

  • Distribution of leaflets – in the RWA 1 day before the camp and with Times of India thrice a week (22, 26,29th)

  • Distribution of interesting health related facts booklet in the society on the day of camp.


World heart campaign group 4 invincible

Special offers provided

  • 50% off on Cardiac consultation

  • 15% off on diagnostic services if required

  • 20% discount on PHC ( within hospital premises)

  • Test carried out in Camp

  • Blood test

  • Lipid Profile test

  • Diabetes test

  • Cardiac stress test and explaining test

  • Cardiac consultation free


World heart campaign group 4 invincible

Invitation to Corporate CEO , MD , Vice president HR - Invitation card by mail ,and by Personal calling also 1 week before

Reminder for invitation – 1 day before the camp through mail and SMS.

Invitation to Corporate employees – 1 week before the camp through mail .

Reminder for invitation – 2 days before through SMS.

Banners - 12 banners in corporates divided as per requirement.


World heart campaign group 4 invincible

  • Organizing health talk interactive session with presentation on Stress Management.

  • Distribution of interesting health related facts booklet

  • Blood donation by employees.

  • Games

  • Cricket match

  • Musical chair

  • Blind fold


Advertisement

ADVERTISEMENT

“Health is not Purchased but gained by effort, so inspire others through your effort”

Lets start with Apollo healthy heart campaign.

(23-29th Sept 2012), Disocunt packages available , free consultation on showing pamphlet


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