Windows Server with Embedded Licensing

1. Windows Server with Embedded Licensing Zsolt Szanya Elbacom

2. Key Definitions Embedded Server Defined • “Embedded Systems” means COMPANY’S computing system or device with an Image that (i) is designed for and distributed with an Embedded Application, and (ii) is not marketed or usable as a general purpose personal computing device (such as a personal computer) or a multi-function server or a commercially viable substitute for one of these systems. Embedded Application Defined • “Embedded Application” means industry- or task-specific software programs and/or functionality with the following attributes: • (a) It provides the primary functionality of the Embedded System • (b) It is designed to meet the functionality requirements of the specific industry into which the Embedded System is marketed • (c) It offers significant functionality in addition to the Licensed Product Software Embedded Systems + Embedded Applications = Specialized Servers

3. Key Benefits • Full software products, not stripped down versions, the difference is in the licensing provisions. • Embedded licensing provisions tailored to embedded system OEM/SI business models • 15 year product lifecycles provide longer availability and consistency of solutions required for long term OEM/SI customer contracts • OEM/SI are permitted to ship system image recovery media • OEM Activation (OA) available for qualifying partners eliminating the need for OS activation in manufacturing • Lower cost due to dedicated functionality • Third Party Installer Agreement allows OEM/SI to use integration services for complete system build

4. Embedded Server Product Categories • Appliances & Specialized Servers • Windows Server® 2008 for Embedded Systems • Windows Server® 2008 for Embedded Systems – Essentials (no KVM) • Windows® Branch Office Appliance • Storage • Windows® Unified Data Storage Server 2008 (Nov 08) • Windows® Unified Data Storage Server 2003 • Windows® Storage Server 2003 R2 SP2 • Home Server (SOHO play) • Security • Microsoft® Internet Security and Acceleration Server 2006 • Microsoft® Intelligent Application Gateway 2007 • Telecommunications • Windows Server® 2008 for Embedded Systems – Telecommunications • Exchange Server for Embedded Systems Voice Mail Runtime Edition (May 08) • Microsoft® Response Point™ (Sep 08) • Server Applications • Microsoft® System Center Data Protection Manager 2007 (Backup) • SQL Server® 2008 Runtime Edition for Embedded Systems (Backend database)

5. Server w/EmbLic Roadmap Win 2008 based Windows Server 2008 for Embedded Systems (Apr 08) Windows Server 2008 for Embedded Systems Essentials (Apr 08) Windows Server 2008 for Embedded Systems Telecommunications (Apr 08) Hyper-V for Embedded Systems (Aug 08) SQL Server 2008 Runtime Edition for Embedded Systems (Nov 08) Windows Unified Data Storage Server 2008 (Q2 2009) Windows Server 2003 R2 SP2 for Embedded Systems Windows Server 2003 R2 SP2 for Embedded Systems w/SAS 3.1 Windows Server 2003 R2 SP2 for Telecommunications Systems w/SAS 3.1 Windows Storage Server 2003 R2 SP2 Windows Unified Data Storage Server 2003 Windows Intelligent Application Gateway 2007 Windows Branch Office Appliance R2 Windows Home Server SQL Server 2005 Runtime for Embedded Systems Data Protection Manager 2007 for Embedded Systems Win 2003 based Note: Embedded Server Product releases track to general product releases. Changes in a general release will change the embedded equivalent. All items are subject to change or withdraw without notice.

6. For Embedded Systems

7. Commercial vs. Server w/EmbLic

8. Runtime Edition For Embedded Systems

9. SQL Server 2005 Runtime Edition for Emb Sys SQL Server 2005 for Embedded Systems Runtime Back end database for the Embedded Application OEM Proprietary Software Embedded Application 3rd Party Applications Anti-virus, Backup agents, etc… Any Windows Server 2003 Embedded Operating System Contains complete OS in support of OEM Embedded Application. OEM Microsoft 3rd Party SQL SKU runtimes can only be used as a back-end database in support of the OEM’s embedded application. SQL Server 2008 Runtime Edition for Embedded Systems is roughly half the price of full SQL

10. SQL Server 2005 Runtime Edition for Emb Sys Highlighted areas indicate key licensing differences

11. Runtime For Embedded Systems

12. Windows Server 2003 R2 with ISA 2006 OEM Differentiators and Implementations Includes all enhancements to drivers, and utilities 3rd Party Applications Anti-virus, SNMP agents, etc… Internet Security and Acceleration Server 2004 VPN, Firewall and Web caching & MMC interface Windows Server 2003 R2 for Embedded Systems Contains complete operating system OEM Microsoft 3rd Party Key takeaway: These SKUs are used for building firewall, VPN and caching servers.

13. Windows Server 2003 with ISA 2006 Highlighted areas indicate key licensing differences

14. WUDSS 2008 releases in Q2 2009

15. Windows Storage Server 2003 Storage Server Specific MMC Remote Desktop Management interface OEM Differentiators and Implementations Includes all enhancements to drivers and MMC 3rd Party Applications Anti-Virius, HA, DR, SRM Windows Server 2003 R2 for Embedded Systems Contains complete operating system OEM Microsoft 3rd Party • Key takeaway: For building file servers or network attached storage or storage area network gateways.

16. WSS 2003 R2 & WUDSS

17. Hard drives installed into computers • Difficult to Manage • Difficult to Audit • Difficult to Scale Direct Attached Storage Network Attached Storage Dedicated file server appliance Good performance Easy to deploy Fast, highly available Expensive Complex Storage Area Network Storage Options Explained

18. Exchange Server File Services Windows Storage Server iSCSI Initiator iSCSI Target SQL Server iSCSI SAN Solutions

19. Scenario – Diskless Boot Diskless Blade Servers

20. For Embedded Systems

21. Microsoft Storage and Recovery Roadmap Differentiators WSS 2003 R2 DPM V2 Value Proposition • WIN/TEL performance advantage • Industry standard file/print services • Native AD/SMB signing • Distributed File Services (DFS) • Single Instance Storage • Indexing for faster searches • Familiar Windows UI • Iscsi Upgrade available for Block File support • Packeteer Wan Acceleration / Global Namespace w/ File Locking SW upgrade available Breadth of Support: • File Servers • End user file recovery • XP/Vista Desktops • Microsoft Exchange • Microsoft SQL Server™ • Microsoft SharePoint® Server Depth of Support: • Continuous Data Protection • Bare Metal Recovery • Tape Support • System State • High Availability Environments Linux based NAS cannot compete with these differentiators!

22. Data Protection Manager 2007 DPM 2007 Breadth of Support: • Microsoft Exchange • Microsoft SQL Server™ • Microsoft SharePoint® Server • File Servers Depth of Support: • Tape Support • System State • Bare Metal Recovery • Continuous Data Protection • High Availability Environments DPM 2006 Data Protection Manager 2006 • File Protection and Recovery • Rapid and reliable disk-based data recovery • Efficient, continuous data protection • Designed to work with existing tape archive software • Centralized Backup of Branch Office

23. DPM 2007 v.2 Online Snapshots Disk-based Recovery Active Directory Remote Office File Server(s) DPM Servers with Tape Library Clients File Servers Clients Exchange Servers Tape-based Archive SQL Servers SharePoint Servers including clusters Offline tape DPM v2 • Continuous Data Protection • Rapid & Reliable Recovery from disk instead of tape • Advanced Technology for enterprises of all sizes

24. Embedded Licensing Version

25. Hardware Concepts

26. ODM Partner Update • Inventec and Gigabyte have AMD-based motherboards • Via has motherboard • Intel has complete system • Chassis from Chenbro

27. Home Server Main Attributes Grow Protect Store Share • Expandable storage grows as your needs increase • Re-purpose your external hard drives • Additional software solutions and services built by our partners • Upstream and downstream opportunities: digital cameras, XBOX, Zune, etc. • Automated daily PC backup creates a full-image backup of your PCs every day • Simple to restore an entire PC or individual files and folders • Monitor the health of PC’s on your network • Shared Folder duplication via Windows Home Server Drive Extender • Snapshots of Shared Folders to enable users to restore previous versions • Easy & Seamless experience between your PCs and Windows Home Server • Centralized storage of your digital “stuff” • Media Hub for your files • Access your files from inside and outside your home • Connect to your home computers from anywhere • Share photos and videos with friends and family • Personalized Internet Address helps you and friends/family easily connect to your Windows Home Server • Stream Media to your XBOX 360

28. Useful Links • Linux Compete: www.getthefacts.com • Evaluation Software: www.microsoft.download-ss.com • Embedded Server Homepage: www.microsoft.com/specializedservers • Windows Server: www.microsoft.com/servers • SQL Server: www.microsoft.com/sql • WSS/WUDSS & DPM: www.microsoft.com/storage • ISA Server: www.microsoft.com/isaserver • IAG Server: www.microsoft.com/forefront/edgesecurity/iag • Home Server: www.microsoft.com/homeserver

29. © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.