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EMPOWERING AND EDUCATING CONSUMERS. FIFTH ANNUAL AFRICAN DIALOGUE CONSUMER PROTECTION SEPTEMBER 10-12 2013 LIVINGSTONE, ZAMBIA. MANDATE.

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Empowering and educating consumers

EMPOWERING AND EDUCATING CONSUMERS

FIFTH ANNUAL AFRICAN DIALOGUE CONSUMER PROTECTION

SEPTEMBER 10-12 2013

LIVINGSTONE, ZAMBIA


Mandate

MANDATE

The Department of Trade and Consumer Affairs is mandated by the Consumer Protection Act, 1918,to disseminate information to enable consumers to acquire knowledge of basic consumer rights and the skills needed to make informed choices goods and services.


Mandate1
Mandate

Section 5 (1) (b) and (c) of the Consumer Protection empowers the Office

to disseminate information to enable consumers to acquire knowledge of basic consumer rights and obligations

Formulate and implement consumer education programmes


Outreach programmes
Outreach Programmes

Ways of empowering consumers:

  • Kgotla and school addresses

  • NGO’S and Association addresses

  • Workshops and Seminars

  • Open air campaigns


Outreach continued
OUTREACH Continued

  • Panel discussions

  • Breakfast meetings

  • Fairs and Exhibitions

  • Radio programmes

  • Daily news articles

  • Television- though it is not consistent due to lack of permanent slot

  • Formation of consumer groups and school clubs


Innovative project
Innovative project

Drama performances

Drama trails

Radio jingles

News letter

Road shows


Challenges
CHALLENGES

Shortage of funds to strengthen educational campaigns and information dissemination


Achievements
ACHIEVEMENTS

Aired 30 min drama on Botswana Television

Conducted two roadshows

Permanent slot in the Daily news paper

Permanent slot in the National Radio(RB1)



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