Marketing the industry segments
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MARKETING THE INDUSTRY SEGMENTS

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Marketing the industry segments

MARKETING THE INDUSTRY SEGMENTS

Identify agencies related to tourism.

4.11


Marketing the industry segments

  • Agency: A business or organization with power and conditions to assist businesses related to tourism

  • Chamber of Commerce: An association of businesses in a city, region, or state devoted in part to promoting the business interests of its members. Chamber of Commerce is often active in promoting tourism to their areas.


Marketing the industry segments

  • Convention and Visitors Bureau (CVB): A nonprofit organization that represents attractions, restaurants, lodging, and transportation and operates at the county and civic level with the mission to encourage groups to hold meetings, conventions, and trade shows in its city. A CVB is often funded by transient occupancy tax.


Marketing the industry segments

State agencies related to tourism

  • Division of Coastal Management

  • NC Division of Tourism, Film and Sports Development

  • NC Division of Parks and Recreation

  • NC Historic Sites

  • NC Welcome Centers

  • State Library of NC


Marketing the industry segments

Federal tourism agencies

  • US Department of Agriculture

  • US Department of Commerce

  • US Department of Health and Human Services

  • US Department of Justice

  • US Department of State

  • US Department of Transportation

  • US Department of the Treasury


Marketing the industry segments

US Department of Agriculture (USDA)

  • Founded in 1862 to assist and protect agriculture and our food supply

  • Inspects possessions of travelers to prevent disease and/or insects from being brought into the country

  • A total of $53.4 billion in agricultural products were exported in 2003.


Marketing the industry segments

US Department of Commerce

  • Promotes economic development and international trade

  • In charge of the weather bureau

  • US Travel and Tourism Administration (USTTA)

    • The main agency responsible for promoting tourism into the US

    • The National Tourism Policy Act established USTTA in 1981


Marketing the industry segments

US Department of Health and Human Services

  • Centers for Disease Control

  • Food and Drug Administration


Marketing the industry segments

US Department of Justice

  • Emigration: The act of leaving one’s native country to live elsewhere permanently

  • Immigration: The act of coming into a country of which one is not a native for permanent residence


Marketing the industry segments

US Department of State

  • Chaired by the Secretary of State

  • Protects citizens visiting abroad

  • Grants visas to persons traveling to the US

    • Visa: An endorsement or stamp placed by the proper authorities that allows the tourist to proceed

    • It is the responsibility of the traveler to obtain Visas from the appropriate embassy or nearest consulate of the country you are planning to visit.


Marketing the industry segments

US Department of State (cont.)

  • Issues passports to US citizens traveling abroad

    • Passport: A formal document issued by an authorized official of a country to one of its citizens granting permission to exit and reenter the country

    • Passports were issued to 7,300,667 people in 2003.

  • Helps businesses promote trade and investment


Marketing the industry segments

US Department of Transportation

  • Federal Highway Administration

  • Federal Aviation Administration

  • Federal Railroad Administration

  • Federal Maritime Administration


Marketing the industry segments

US Department of the Treasury

  • Monitors travelers’ possessions and cargo shipped across borders

  • US Customs Service revenue provides government income.


Marketing the industry segments

International tourism agencies

  • World Tourism Organization (WTO)

  • International Air Transportation Association (IATA)

  • International Civil Aviation Organization (ICAO)


Marketing the industry segments

Hospitality industry trade associations

  • American Bed and Breakfast Association

    • American Hotel/Motel Association


Marketing the industry segments

Cruise industry trade associations

  • Cruise Line International Association

  • National Association of Cruise Only Agencies


Marketing the industry segments

Transportation industry trade associations

  • American Bus Association

  • American Public Transit Association

  • National Tour Association


Marketing the industry segments

Travel agency trade associations

  • American Society of Travel Agents

  • Travel Industry Association of America


Marketing the industry segments

Tourism industry trade publications

  • Transportation

    • AAA Today

    • Touring America

  • Travel Agency

    • Today’s Traveler

    • Travel Weekly

  • Hospitality

    • Bed and Breakfast USA

    • Lodging

  • Cruise industry

    • Cruise News

    • Cruise Travel

    • Cruise and Vacation News


Marketing the industry segments

Marketing strategies used by tourism industry agencies

  • Promotion takes place at local, regional, state, national, and international levels.

  • Agencies produce and distribute literature on destinations and/or their services. They promote the entire area.

  • Agencies join appropriate associations/organizations that support their agency.

  • Agencies subscribe to trade publications associated with their agency. They advertise and/or write articles for these publications.

  • Agencies sponsor or participate in trade shows/expositions.

  • Agencies distribute specialty advertising media such as pens with business name and information, magnets, rulers, letter openers, note pads, key rings, etc. free to the customer.


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