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McLuhan Theory

McLuhan Theory. Hot Media vs Cold Media. Victor Bernedo. intoxicating loud bright clear fixed overpowers. HOT. Wispy Soft shadowy blurred seductive changeable. COLD. HOT. photography vs cartoons…. COLD. A B C D E F G H I

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McLuhan Theory

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  1. McLuhanTheory Hot Media vs Cold Media VictorBernedo

  2. intoxicating loud bright clear fixed overpowers HOT Wispy Soft shadowy blurred seductive changeable COLD

  3. HOT photography vs cartoons… COLD

  4. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z HOT alphabets & typography vs hieroglyphics… COLD

  5. HOT HOT: Entrance fees, prepared comfort, huge screens, dark, dramatic spaces COLD COLD: More intimate, less flashy, always available

  6. COLD: Smaller, more compact, live & personal interactions, lower quality of sound, only 1 person talks at a time HOT: Surround sound, high quality sound, more than one person can enjoy at a time HOT COLD

  7. COLD HOT HOT: Bright, loud, vivid, fixed, overpowering, COLD: Soft, whispy, shadowy, blurred, changeable, quiet

  8. HOT COLD Mechanical Age Electrical Age

  9. HOTvs COLD Whispy sketches of sound Soft, shadowy, blurred, changeable Television Cartoon Phone / Cell Phone Speech / Oral communication Hieroglyphics Electrical Age Loud, bright, vivid, fixed, intoxicating Film Photography Radio / Hi-fidelity Printed work / Alphabet Phonetic alphabet / Typography Mechanical Age

  10. All media exist to invest our lives with artificial perceptions and arbitrary values. McLuhanArt is anything you can get away with McLuhanI wouldn’t have seen it if I didn’t believe it McLuhan …THE END…

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