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Impression formation

Impression formation. How do we form judgements and impressions of people? Are some types of information more important than other? What are the approaches to the study of impression formation?. Asch’s paradigm.

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Impression formation

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  1. Impression formation • How do we form judgements and impressions of people? • Are some types of information more important than other? • What are the approaches to the study of impression formation?

  2. Asch’s paradigm • Those who saw the first group (warm) of adjectives usually form a more positive impression of the person. • Asch’s (1946) explanation was that we form impressions using some kind of gestalt or ‘whole picture’, with each piece of information influencing the others. • an intelligent & warm person generates a positive impression • an intelligent & cold person generates a negative impression Ash, S. (1946).Forming impressions of personality. Journal of Abnormal and Social Psychology, 41, 258-290.

  3. Asch’s configural model • This approach is known as the configural model • The cold and warm traits have a strong effect on the interpretation of the surrounding traits • These are termed CENTRAL traits because of their influence • Other traits do not have the same power: polite / blunt • Traits which appear first have more impact in final • impression (primacy effect)

  4. Class experiment

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