Skip this Video
Download Presentation
Academic Librarians’ Roles in attracting & Recruiting students to their university Jim Miller Bob Kackley Nevenka Zdravkovska

Loading in 2 Seconds...

play fullscreen
1 / 20

Academic Librarians Roles in attracting Recruiting students to their university Jim Miller Bob Kackley Nevenka Zdrav - PowerPoint PPT Presentation

  • Uploaded on

Academic Librarians’ Roles in attracting & Recruiting students to their university Jim Miller Bob Kackley Nevenka Zdravkovska. 22 nd June 2010. University of Maryland, College Park . Introduction. Most recruited students are non -athletes

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Academic Librarians Roles in attracting Recruiting students to their university Jim Miller Bob Kackley Nevenka Zdrav' - sugar

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Academic Librarians’ Roles in attracting & Recruiting students to their university

  • Jim Miller
  • Bob Kackley
  • NevenkaZdravkovska

22nd June 2010

  • Most recruited students are non-athletes
  • UMD summer Project Lead the Way (Inventor’s Camp) recruited local HS Students
  • Coordinator Alex Prasertchoung noted UM recruiting of magnet school students
  • UM librarians saw our part in recruitment
    • Formal instruction sessions
    • Public events; non-instruction efforts
literature review recruiting
Literature Review -- Recruiting
  • Literature review: 1 article on direct library role
    • Behr (2007) “… unable to uncover any instances of a library playing a role in recruitment initiatives...”
  • Others imply library involvement, or call for it
    • Creative marketing
    • Outreach to K-12
    • New jobs include outreach & recruiting
  • University libraries already help recruit
  • Long history of university marketing
Display Ad 1 -- "Educational".

Washington Post Aug 10, 1878; pg. 3 (Proquest)

literature review marketing
Literature review --- Marketing

U of Texas San Antonio used marketing and public relations strategies for university recruitment, especially among Hispanics

George, A.M. (2000). The New Public Relations: Integrating Marketing and Public Relations Strategies for Student Recruitment and Institutional Image Building – A Case Study of the University of Texas at San Antonio. Journal of Nonprofit & Public Sector Marketing 9 (4), 17-31.

literature review marketing9
Literature review --- Marketing

“Librarians could suggest to the campus recruitment office that they consider sponsoring a student-created online graphic novel/graphic journal about life at the university…”

O’English, L., Matthews, J.G., Lindsay, E.B. (2006). Graphic Novels in Academic Libraries: From Maus to Manga and Beyond. Journal of Academic Librarianship 32 (2), 173-181.

literature review marketing10
Literature review --- Marketing

“… libraries should think creatively when drafting new positions” so that job “…directly relates to recruiting”

Boff, C., et. al. (2006). Reaching Out to the Underserved: More Than Thirty Years of Outreach Job Ads. Journal of Academic Librarianship 32 (2), 137-147.

um library recruitment efforts
UM Library Recruitment efforts
  • Maryland Day, last Saturday in April
    • 60 -75,000 visitors, many under 18
    • UM Library sponsored Bob the Vid Tech (local PBS star)
  • Special Collections Division sponsors:
    • State-wide History Day
    • Active in 2003 - 2004 June National Finals
  • Michelle Smith Performing Arts Library (PAL)
    • Assists home-schooled students
    • Music lessons arranged by Dr. Michael Hewitt
  • EPSL instructs home-schooled students
more um library recruitment
More UM Library Recruitment
  • Academic Achievement (part of TRIO)
    • 70+ summer classes for provisionally accepted (minorities)
    • 92% sophomore retention
    • Beats UM system average of 83%
  • Lib class for UMD Institute for Global Chinese Affairs
    • Training institute for Chinese professionals in the US
  • Other Library classes
    • International Students from 134 countries
    • Transfer students
    • 41 Native Americans – PA and MD tour Summer 2009
engineering physical sciences library
engineering & physical sciences library
  • ESTEEM Research Mentoring Program
    • HS seniors get ENGR faculty mentor & EPSL instruction
    • Gaining Early Awareness & Readiness Ugrad Programs
    • Enrichment camp for low-income 7th-12th graders
    • Career opportunities – Federal & MD Career websites
  • Summer Bridge Program (HS seniors)
    • part of Louis Stokes Alliance for Minority Participation
  • Math Spiral
    • (Summer Program In Research And Learning)
  • Women In Engineering RISE program
    • Research Internships in Science and Engineering
project lead the way at umd summer 2008 2009 inventors camp
Project lead the way at umd Summer 2008-2009 Inventors Camp
  • EPSL is Patent & Trademark Depository Library
    • “College Park PTDL” since 1984
    • Was asked to instruct PLTW Inventor’s Camps
  • Local (Prince George’s County) magnet schools
    • Oxon Hill High School (Science and Technology Program)
    • Charles H. Flowers High School (Springdale, MD)
  • 2008: one large group
  • 2009: two separate sessions
    • grades 9-10
    • grades 11-12
gear up camp step
  • Compared major patent Web sources
    • (full text US 1790-present)
    • (full text US, with gaps)
    • & pats.)
  • Showed US Patent Classification (USPC)
    • Important for comprehensive search
  • Hands on search for hovercraft patents
    • Student teams each chose one of patent databases
    • Discussed & compared results
closing remarks
  • Universities heavily recruit and market
    • Have far more PR resources than libraries do
    • Public libraries ahead of academics in PR?
  • Much recruiting not reported in journals
    • Academic department web pages
    • Annual reports, etc.
  • ASEE “First Bell”
    • Almost daily examples of university K-12 outreach
    • Very little mention of libraries
  • Librarians must make first move
  • Be aware of all recruiting/marketing
    • Appreciate past & current work
    • Look for potential new ventures
  • Competition from other venues; economic climate
    • Many online schools
    • Strong competition from all universities and colleges
    • Fewer college students as 2nd Baby Boom graduates
  • Hope to inspire & motivate further proactive work