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A brief introduction to Val Morgan Outdoor’s TOWER TV March 2014. OVERVIEW. Val Morgan Outdoor is a Hoyts owned company and operates under the highly successful Val Morgan cinema advertising business; who are one of the oldest media companies in Australia (est.1890).

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A brief introduction to Val Morgan Outdoor’s TOWER TV March 2014

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A brief introduction to val morgan outdoor s tower tv march 2014

A brief introduction to Val Morgan Outdoor’s

TOWERTV

March 2014


A brief introduction to val morgan outdoor s tower tv march 2014

OVERVIEW

Val Morgan Outdoor is a Hoyts owned company and operates under the highly successful Val Morgan cinema advertising business; who are one of the oldest media companies in Australia (est.1890).

Val Morgan Cinema Network represents over 1600 cinema screens across Australia and over 350 in NZ, providing advertisers with a seamless network of screens and locations, giving complete coverage of metro, regional Australia and New Zealand.

The retail side of this business (Val Morgan Retail Media) has over a 1000 digital panels operating successfully in over 250 shopping centres nationwide.

With a wealth of digital expertise & investment in the words best technology supported by an intimate knowledge of the New Zealand media landscape, we have pleasure in introducing TOWERTV to the New Zealand office tower managers and owners.

TOWERTVis a joint venture between Val Morgan Retail Media and OGGI Digital. OGGI Digital was until its sale in 2010 to APN Outdoor, part of OGGI Advertising Limited, one of New Zealand’s largest out of home companies and operated the largest digital network in New Zealand with 375 screens located in 85 Warehouse stores nationally.


A brief introduction to val morgan outdoor s tower tv march 2014

OVERVIEW- VAL MORGAN RETAIL MEDIA

  • Multiple Formats

  • AUSTRALIA’S LEADING DIGITAL GROUP

  • 1000 Dynamic Digital panels

  • 40 SPECTACULAR SUPER screens

  • 300 Cinema foyer Digilites

  • Innovative custom builds

  • New mobile applications

250 Leading Shopping Centres


A brief introduction to val morgan outdoor s tower tv march 2014

OVERVIEW - TOWERTV

  • TOWERTV is a unique, dynamic and highly targeted advertising platform.

  • By investing in the worlds best technology, TOWERTV will install high definition, commercial grade 32”/55” digital screens strategically positioned within the office environment.

  • With a proven bespoke content strategy, our media solution is designed to engage and keep the business professional up to date with the:

  • - latest news,

  • - latest financial information

  • - localised weather

  • - blue chip media & corporate advertisers

  • Our media format provides a visual appealing space and is more inviting to clients, visitors and tenants.

  • Our high end digital screens are proven to enhance the office environment and engage and captivate the dwell time of the busy office executive.

  • Our digital format establishes a professional and corporate “first impression”.


A brief introduction to val morgan outdoor s tower tv march 2014

TOWERTV FOCUS

  • Fully identify and determine the concessional acquisition opportunity

  • TOWERTV plans to secure 20 – 25 premium grade office towers supported by 40 general office towers

  • Focus will be corporate blue chip tenant across Auckland, Wellington and Christchurch

  • A 250 screen network will be required

  • A 32”/55” slim line LCD will be proposed and will be well suited to split dynamic screen content. Key locations may included a 2 x 2 screen formats.


A brief introduction to val morgan outdoor s tower tv march 2014

TOWERTV FREESTANDING

FOYER FORMAT


A brief introduction to val morgan outdoor s tower tv march 2014

TOWERTV LARGE FORMAT LOBBY SCREEN


A brief introduction to val morgan outdoor s tower tv march 2014

SCREEN PRESENTATION CONCEPT

Time and Weather

Finance Market

Real-time Updates

Advertising Space

Latest News Headlines

- abstracts expand into more detailed summaries

Advertising Space


A brief introduction to val morgan outdoor s tower tv march 2014

SCREEN PRESENTATION CONCEPT

Trending Topics featuring up to the

moment ideas and issues generating

buzz online from leading businesses

and CEO’s.

Twitter’s from business leaders will also feature.


A brief introduction to val morgan outdoor s tower tv march 2014

SCREEN PRESENTATION CONCEPT

Standard

advertising space expands

into larger full

motion video


A brief introduction to val morgan outdoor s tower tv march 2014

TOWERTV PLACEMENTS

Key locations may include 2x2 screens

A 55” commercial slim line LCD is proposed and will be well suited to split dynamic

screen content


A brief introduction to val morgan outdoor s tower tv march 2014

FOYER ENVIRONMENT

  • The office environment is extremely well positioned for premium brands.

  • The network will be strongly positioned to reach a highly affluent AB audience.

  • The network will target the upper echelons of major businesses and a broad range of key decision makers across a wide range of corporate industries

  • The CBD footprint for TOWERTV will encompass a high percentage of A Grade buildings, making the network extremely valuable to high end, blue chip, aspirational advertisers.

  • Strong synergies with Val Morgan cinema clients will present solid opportunities to leverage commitment levels.


A brief introduction to val morgan outdoor s tower tv march 2014

TOWERTV COMMERCIALS

  • Long term partnerships are the cornerstone of the Val Morgan business and as such they must reach and attain a mutually commercial and viable model from the beginning.

  • TOWERTV will pay for all hardware and installation costs.

  • State of the Art, Enterprise level digital signage software solution called DC Media used.

  • Content can be dynamically uploaded and can be scheduled using customizable meta-data. This allows for accurate distribution of content to 1 screen or all screens for greatest impact.

  • Sophisticated back end network management tools provide constant monitoring of the system in real time giving information on the network performance as well as numerous reporting capabilities for all advertising campaigns.

  • TOWERTV commercial approach will be a revenue share of net media paid 45 days after each financial quarter.


A brief introduction to val morgan outdoor s tower tv march 2014

NEXT STEPS

  • Owner Confirmation received.

  • Letter of offer executed by both parties.

  • Site submission provided for location approvals.

  • Install of approved locations – installations will occur after business hours in order to minimize disruption to your tenants.

Our offer to office tower managers and owners with TOWERTV, is to provide their tenants and their clients with a fresh product rich in content and most importantly, mutually profitable partnerships.


A brief introduction to val morgan outdoor s tower tv march 2014

CONTACT

Gordon Frykberg

Phone

09 377 8073

Mobile

021 929 045

[email protected]

FOR FURTHER

INFORMATION

AND DISCUSSION

REGARDING TOWERTV

Address

PO Box 147544

Ponsonby, Auckland

New Zealand 1144

Office

126 – 300 Richmond Road

Grey Lynn, New Zealand


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