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The Right Game: Use Game Theory to Shape Strategy. Adam M. Brandenburger, Barry J. Nalebuff Harvard Business Review, July-August, 1995. The Right Game: Use Game Theory to Shape Strategy Adam M. Brandenburger, Barry J. Nalebuff Harvard Business Review, July-August, 1995.

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the right game use game theory to shape strategy

The Right Game: Use Game Theory to Shape Strategy

Adam M. Brandenburger, Barry J. NalebuffHarvard Business Review,

July-August, 1995

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The Right Game: Use Game Theory to Shape StrategyAdam M. Brandenburger, Barry J. NalebuffHarvard Business Review, July-August, 1995
  • “Successful business strategy is about actively shaping the game you play, not just playing the game you find.”
lessons from game theory
Lessons from Game Theory
  • Look at the situation from the perspective of all others’ involved
  • Look for win-win, not just win-lose opportunities
  • Look for opportunities to “change the game” for the better
co opetition
“Co-opetition”
  • Businesses must both cooperate to create value, even while competing to divide this value among themselves
the value net
The Value Net
  • Company
  • Customers
  • Suppliers
  • Substitutors
    • Companies / products which could substitute for what you have to offer
  • Complementors
    • Companies / products which complement what you have to offer
elements of the game
Elements of the Game
  • Players
  • Added Values
    • What each player adds to the value inherent in the total game
  • Rules
  • Tactics (Perceptions)
  • Scope
changing the players
Changing the Players
  • Players are participants in the Value Net
    • The Company itself, and its Customers, Suppliers, Substitutors, Complementors
    • How does the game change as players come in or out?
changing added value
Changing Added Value
  • What added value does each player bring to the game?
    • If a player were not participating at all, how would the value of the overall game be affected?
changing the rules
Changing the Rules
  • Rules determine how the game is played
    • Can the rules be changed to make the game more favorable for one, or for all?
      • Guarantees to match lowest price
      • Funding rules for universities in Manitoba
      • Free agency in sports
changing perceptions
Changing Perceptions
  • Players’ perceptions of the game influences the way they play it.
    • Commitment strategies, (as ploys)
      • Publicly committing to something to make others perceive you’re serious
changing the scope
Changing the Scope
  • Scope is the boundaries of the game
    • Tying issues together in negotiations
      • Softwood lumber and energy?
    • Opening a “second front” in competition
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