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“AND HOW”. SetReady. Taking the Game Outside. “I’M ONLY MILDLY OBESE…”. THE ISSUE. OBESITY?. “I EAT BECAUSE I’M UNHAPPY, I’M UNHAPPY BECAUSE I EAT”. THE ISSUE. OBESITY& INACTIVITY. MEDIA EXPOSURE BY HOURS OVER TIME. Kaiser Family Foundation. CURRENT. SOLUTIONS. ZAMZEE.com.

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Setready

“AND HOW”

SetReady.

Taking the Game Outside



The issue1

“I EAT BECAUSE I’M UNHAPPY, I’M UNHAPPY BECAUSE I EAT”

THE ISSUE

OBESITY& INACTIVITY

MEDIA EXPOSURE

BY HOURS OVER TIME

Kaiser Family Foundation


Current
CURRENT EAT”

SOLUTIONS

ZAMZEE.com

STRIIV.com

FITOCRACY.com


CURRENT EAT”

SOLUTIONS

TARGET GROUP RESTRICTED

GEOPALZ.com

FITOCRACY.com

PREDEFINED CONCEPT OF USE

STRIIV.com

EXTRA PERIPHERALS

WHY NOT LEVERAGE SMARTPHONES?


Different

“WAIT, HE’S NOT AT MAX’S HOUSE?” EAT”

DIFFERENT

SOLUTION

USER DRIVEN EVENTS

DIFFERENT AGE GROUPS

Parent/Child OLDER ADOLESCENE

&ADULTS

EASE OF USE

PEACE OF MIND

YOUR SON

(NOT MAX’S HOUSE)

By Steve

GOOGLE


Our solution
OUR SOLUTION EAT”

CONNECT USERS

GROW WITH THE USER

EASY INTUITIVE USE

USER

NETWORKS

SCHOOL

CHURCH

USER

USER

USER

PARENT

CHILD

FIGHT CLUB

EVENT

+ MATURITY


The gameplan
THE GAMEPLAN EAT”

PAPER PROTOTYPING

AMAZON

Interviews


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