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Multimedia & Meaning

Multimedia & Meaning. Sonic Meaning Textual Meaning Visual Meaning. SONIC MEANING - ACOUSTICS. SONIC MEANING - PSYCHOACOUSTICS. Textual Concerns Short-term vs Long-term information Five Rules Accurate – Concise – Complete – Clear - Objective / Persuasive “POP”

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Multimedia & Meaning

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  1. Multimedia &Meaning Sonic Meaning Textual Meaning Visual Meaning

  2. SONIC MEANING - ACOUSTICS

  3. SONIC MEANING - PSYCHOACOUSTICS

  4. Textual Concerns • Short-term vs Long-term information • Five Rules • Accurate – Concise – Complete – Clear - Objective / Persuasive • “POP” • Process, Organize, Present • Fair Use provision AnalyzING Multimedia – TEXT • EXERCISE: • 1. Give an example when short-term text content is useful. • 2. Write down a sentence that describes a historical event. Now, rewrite using up to 5 words (or so). • 3. Write a simple sentence. Convert this sentence into a persuasive example. • (ie. I like ice cream. Ice cream is the best treat for all consumers.)

  5. ANALYZING MULTIMEDIA – FORMAT / INTERFACE AND/OR

  6. What is Interactive Media? • Play & Stop • Functions • Gestures • Mouse • Text Field • Buttons Watch one video example.

  7. What is Linear Media?

  8. ANALYZE MULTIMEDIA - Vertelney Vertelney, Arent, & Lieberman, 1990

  9. VERTELNEY BALANCE http://www.edtech.vt.edu/edtech/id/interface/index.html

  10. MULTIMEDIA ANALYSIS – MOK CUBE Know Your Audience Evaluate Content Children? Adults? Teens? Business Purpose? Accessibility – broadcast, special services for disabled • Graphs from www-jime.open.ac.uk/98/7/repenning-98-7-03.htm

  11. Maximize MEDIA Three Ways

  12. Media Examples: Linear and Non-linear videos using Varied Interface Interactive menu with linear Movies, non-linear exploration and example of Mixed Content. Non-linear example of Quality. Any movie trailer is applicable. Interactive menu with linear Movies – example of Balance

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