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Mobile Publisher: The Good, The Bad, The Ugly. February 2013. About GAMEVIL. Founded in 2000 200 employees 200M installs on iOS & Android Offices in Los Angeles, Seoul, Tokyo. Top-Tier Mobile Games. 주요 게임. 주요 게임. GAMEVIL Partner Fund.

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Mobile Publisher: The Good, The Bad, The Ugly

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Mobile publisher the good the bad the ugly

Mobile Publisher:

The Good, The Bad, The Ugly

February 2013


Mobile publisher the good the bad the ugly

About GAMEVIL

  • Founded in 2000

  • 200 employees

  • 200M installs on iOS & Android

  • Offices in Los Angeles, Seoul, Tokyo

Top-Tier

Mobile Games

주요 게임

주요 게임


Mobile publisher the good the bad the ugly

GAMEVIL Partner Fund

$10M (2011) + $10M (2012) GAMEVIL Partner Fund

In-house Games

10

10

9

11

2010

11 Titles

2011

22 Titles

2012

46 Titles

Wider User Base

1

13

35

3rd Party Games

3


Mobile publisher the good the bad the ugly

Financials

CAGR: 29.9%

  • Notes - 2005~2009 : Based on K-GAAP Standards ; Parent company based accounting

  • - 2010~2011 : Based on K-IFRS ; Consolidated based accounting

Sales: 70,242M KRW, Operating Profit: 24,133M KRW, Net Profit: 22,442M KRW in 2012


Mobile publisher the good the bad the ugly

Transformer GAMEVIL

Premium Games

$0.99 Games

Multiplatform

Distribution

Free to Play

3rd Party Publishing

Social Gaming

Games as a Service


Mobile publisher the good the bad the ugly

Transformer GAMEVIL

(Unit: M KRW)

Over-seas

31,783

59%

41%

16,185

69%

31%

Smart-

phone

부분

유료화

In-App

Purchase


Mobile publisher the good the bad the ugly

Successful Publishing Relationship

Publisher Roles = Developer Needs


Mobile publisher the good the bad the ugly

Publisher Roles = Developer Needs

Funding

User Acquisition

Monetization

Distribution


Mobile publisher the good the bad the ugly

Different Forms of Funding

Common Interests for GaaS

  • Minimum Guarantees

  • Equity Investment

  • IP Investment

  • Marketing Fees

  • Project Funding

F2P

Games

Different Interests for GaaS

Paid

Games


Mobile publisher the good the bad the ugly

Tips on Internal & External User Acquisition

Platform Featuring

& Press Coverage

Paid User Acquisition

Campaigns

Social & Publisher

Network Promotion

  • Targeting similar user demographics?

  • Social network integration?

  • Control over external UA campaigns?

  • Asking for publisher’s attention?


Mobile publisher the good the bad the ugly

GAMEVIL Circle

200M+ Downloads


Mobile publisher the good the bad the ugly

GAMEVIL Marketing


Mobile publisher the good the bad the ugly

Tips on Monetization

Freemium revenues passed paid in 2011.


Mobile publisher the good the bad the ugly

Tips on Monetization


Mobile publisher the good the bad the ugly

Cartoon Wars & Air Penguin

PAID -> FREEMIUM

Cartoon Wars, Cartoon Wars 2, Cartoon Wars: Gunner, Cartoon Wars: Blade, LINE Cartoon Wars

Air Penguin


Mobile publisher the good the bad the ugly

Games as a Service (Social Network Games)

  • Update Plans?

  • Server Costs?

  • QA?

  • CS?


Mobile publisher the good the bad the ugly

Distribution Channels: iOS & Android


Mobile publisher the good the bad the ugly

Distribution: What’s Next?

Asia


Mobile publisher the good the bad the ugly

World Population


Mobile publisher the good the bad the ugly

Distribution: Japan, Korea & Other Countries


Mobile publisher the good the bad the ugly

You Know These Companies…


Mobile publisher the good the bad the ugly

But Are You Aware Of These Companies?

5from Korea, 5 from Japan


Mobile publisher the good the bad the ugly

GAMEVIL in Key Smartphone Markets

GAMEVIL CHINA, Inc.

Branch office in Beijing, China

Planned in 2013

Mobile Games Publishing

GAMEVIL Inc.

HQ in Seoul, Korea

Since January, 2000

Mobile Games Development

and Publishing

GAMEVIL USA Inc.

GAMEVIL JAPAN Inc.

Branch office in LA, USA

Since February, 2006

Mobile Games Publishing

Branch office in Tokyo, Japan

Since December, 2011

Mobile Games Publishing


Mobile publisher the good the bad the ugly

Distribution: Monster Warlord Downloads


Mobile publisher the good the bad the ugly

Distribution: Punch Hero Downloads


Mobile publisher the good the bad the ugly

These Aren’t The Only Stores…


Mobile publisher the good the bad the ugly

Distribution: Social Networks

70M+ Users

100M+ Users

300M+ Users


Mobile publisher the good the bad the ugly

Social Networks: They Recommend Games…


Mobile publisher the good the bad the ugly

Social Networks: You Can Use Their Social Graphs…


Mobile publisher the good the bad the ugly

Developer Needs Attention

Funding

User

Acquisition

Monetization

Distribution

+

Attention


Mobile publisher the good the bad the ugly

Exhibitions


Mobile publisher the good the bad the ugly

Experience working with Developer Partners


Mobile publisher the good the bad the ugly

1st Party vs 3rd Party Revenue

Hobby Project?

44% of Sales

from 3rd Party Titles


Mobile publisher the good the bad the ugly

Finding the Right Partner

  • Get the right funding option

  • Utilize all user acquisition channels

  • Maximize the revenue with freemium

  • Attack all distribution channels available

  • Confirm dedicated attention


Mobile publisher the good the bad the ugly

Thank You

[email protected]


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