Media and its influence on politics
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Media and its influence on politics. Mass Media. There are four types of mass media that impact voters Television – has sound bites (30-45 second small reports) Newspapers Radio Magazines. What are the preferred sources?. What is your preferred source of information?

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Media and its influence on politics

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Media and its influence on politics

Media and its influence on politics


Mass media

Mass Media

  • There are four types of mass media that impact voters

  • Television – has sound bites (30-45 second small reports)

  • Newspapers

  • Radio

  • Magazines


What are the preferred sources

What are the preferred sources?

  • What is your preferred source of information?

  • What is your parents preferred source of information?


Media s influence on public agenda

Media’s influence on public agenda

  • Media chooses what they report on, determines the issues the public see

  • Focus attention on certain issues

  • Tell people what to think about

  • Has a dramatic impact on what people perceive as news

  • Political leaders monitor news making sure they are up to date


Media s influence on politics

Media’s influence on politics

  • Decline in importance of political parties

  • Candidates can appeal to public directly

  • Voters make their impressions form the image in the media

  • Voters here “sound bites” that catch their attention


Limits on the media

Limits on the Media

  • Newspapers and magazines offer the most in-depth coverage

  • They offer more non-political information

  • People would rather watch or listen to entertainment than political affairs

  • People are selective in what they watch or listen to


Propaganda

Propaganda

  • Technique of persuasion aimed at influencing individual or group behaviors

  • Name calling- saying something negative about your opponent

  • Card stacking- only one side of the story

  • Glittering Generalities- message sounds great, makes you want to be a part of something

  • Bandwagon- everyone is on board, you should be too

  • Plain Folks Appeal- this is the normal thing to do; just one of the guys


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