MKT 230 Entire Course (Uop Course)
MKT 230 Week 1 CheckPoint Marketing Concepts(Uop Course)
ASHFORD MKT 230 Week 1 CheckPoint Marketing Concepts
ASHFORD MKT 230 Week 1 DQ 1 and DQ 2
ASHFORD MKT 230 Week 2 CheckPoint Decision Time at Qode
ASHFORD MKT 230 Week 2 Assignment Marketing Plan Exercise
ASHFORD MKT 230 Week 3 CheckPoint Consumer Decision Making Process
CheckPoint: Marketing Concepts
Using the information found in Ch. 1 of the textbook, complete the Marketing Concepts table found in Appendix B.
Post your completed Appendix B as an attachment in the Assignments link of the ecampus.
MKT 230 Week 1 DQ 1 and DQ 2(Uop Course)
MKT 230 Week 2 Assignment Marketing Plan Exercise(Uop Course)
Many people regard marketing simply as advertising. Advertising is a part of marketing, but it is not the whole picture. What arguments can you make against the common assumption that marketers only worry about advertising? What are some of the roles that marketers play within an organization?
Review the Marketing Plan Exercise found on p. 136 of the textbook.
Answer questions 1–5 of the Marketing Plan Exercise.
Include two to three outside referencesto support your answers with research.
Post your assignment as an attachment in the Assignments link of the ecampus.
MKT 230 Week 2 CheckPoint Decision Time at Qode(Uop Course)
MKT 230 Week 3 CheckPoint Consumer Decision Making Process(Uop Course)
Read the case scenario, Decision Time at Qode, on pp. 38–39 of the textbook.
Write a200–300 word response describing how the three steps of business planning–strategic, functional, and operational–can be seen inthe marketing decisions being made by Qode. Include information on who the decision makers are at each level and what they doin the in planning process. Use figure 2.1 on pp. 41 of the textbook as a guide. Post your response as an attachment in the Assignments link of the ecampus
In this CheckPoint, you exercise critical thinking skills and identify the stages of the decision-making process involved with purchasing a new product. Describe the logical inquiry and problem-solving methods that were used to evaluate alternatives, select a product, and evaluate the product post-purchase.
Complete the table in Appendix C, using Figure 5.3 on p. 144 of the textbook as a guide, by describing the stages in the decision process of a recent purchase
MKT 230 Week 3 DQ 1 and DQ 2(Uop Course)
MKT 230 Week 4 Assignment Target Market Strategy Presentation(Uop Course)
Consider a recent purchase that you or a family member hasmade. Examples include a household product, DVD or CD, grocery item, or electronic device. Describe the item andlist three reasons you purchased that product as opposed to another product. Then, identify the internal influences that describe each reason you made your purchase: perception, motivation, learning, attitudes, personality, age group, the family life cycle, or lifestyle.
Resource: Ch.<spanstyle \'font-weight:normal\'> 7 in Marketing:Real People, Real Choices
Select a new product or service thatyouwould like to introduce to the marketplace. You use this same product whencompleting your Final Project in Week Nine.
Create a 7- to 12-slide Microsoft® PowerPoint® presentation describing the market segmentationand a target market strategy for the product you selected. Include informationon the following points:
MKT 230 Week 4 CheckPoint Customer Relationship Management(Uop Course)
MKT 230 Week 5 CheckPoint New Product Development(Uop Course)
Review the descriptions of customer relationship management (CRM) characteristics found in Appendix D.
Complete Appendix D by identifying ,tivitiesthat can be classified by each characteristic of a CRM plan: share of customer,lifetime value of a customer, customer equity, or high-value customers.
Post your complete Appendix D as an attachment in the Assignments link of the ecampus.
Read the following: You are workinginthe product development department of a company that creates householdproducts. Your team has come up with an idea for a revolutionary new cleaningproduct. Using the seven phases of new product development as a guide, describehow your company will develop the new product.
Draft a 200- to 300-word response totheabove scenario.
MKT 230 Week 5 DQ 1 and DQ 2(Uop Course)
MKT 230 Week 6 Assignment Life Cycle Management Analysis(Uop Course)
Look around your home or office and select three products you currently use. Briefly describe each product. How would you classify each one?
When responding to yourclassmates, state if you agree or disagree with their classification andexplain why. Do you think their product could be classified differently? If so,explain your reasoning.
In this assignment, you practiceusing critical thinking skills. You analyze a case by conducting research,defining problems, and making recommendations. Remember to suspend personalbias and judgment while investigating the multiple stages of product strategiesand life cycle management.
Resource: Ch 9 of Marketing:Real People, Real Choices
• Read thefollowing: In recent times, a popular consumer electronics company, Apple®has released a high-demand product to the marketplace. The iPod®portable MP3 player and iTunes®interface allow the user to quickly and easily purchase, download, and listento music. As with any new product in the marketplace, Apple®hastaken steps to manage this product throughout its marketing life cycle.
MKT 230 Week 6 CheckPoint Branding Strategies(Uop Course)
MKT 230 Week 7 CheckPoint Integrated Marketing Communication(Uop Course)
Select a large company that has created a strong product identity in the market. What branding strategies has the company usedto create its product identity?
Provide examples and explain your reasoning in a 200- to 300-word response as an attachment in the Assignments link of the ecampus.
The goal of integrated marketing communication (IMC) istoproduce a unified promotional message that has the customer as its focus. Allpromotional activity, such as media advertising, sales promotion, personalselling sponsorships, and public relations, is geared toward delivering ,onsistent uniform message.
MKT 230 Week 7 DQ 1 and DQ 2(Uop Course)
MKT 230 Week 8 Assignment Sales Promotion Techniques(Uop Course)
Imagine that you are a mentor to a new employee at a marketing firm. The new employee is having trouble understanding what the term market communication really means. Using what you have learned, explain to the new employee how marketing communication can influence a buyer.
Write a 700- to 1,050-word paper summarizing the key sales promotion techniques that marketing firms direct toward trade and consumers. Include real-world examples todescribe the following classifications of sales promotion techniques:
Discounts and deals
Price-based consumersales promotions
MKT 230 Week 8 CheckPoint 1 Developing an Advertising Campaign (Uop Course)
MKT 230 Week 8 CheckPoint 2 Marketing Concepts Activity(Uop Course)
Resource: Analysis: GEICO television commercials try to appeal to wide audience/Audio File: Day to Zy
Listen to the Audio File, Day to Zy, by clicking on the Electronic Reserve Reading link located under Week 8 on the Material spage of your student website.
Describe the steps a company must considerwhen developing their own advertising campaign, keeping some of the key points of the story in mind. Your answer should be 200–300 words in length,posted as an attachment in the Assignments link of the ecampus.
Draft a 200- to 300-word response to the Marketing Concepts: Discussing Choices and Ethical Issues question 6 found onp. 532 of Marketing: Real People, Real Choices. Your response should be posted as an attachment in the Assignments link of the ecampus
MKT 230 Week 9 Capstone DQ(Uop Course)
MKT 230 Week 9 Final Project Marketing Plan Outline(Uop Course)
How has learning about marketing concepts given you a better understanding ofthemarket place and how businesses and consumers make decisions? Has what you have learned about marketing increased your interest in a future career inmarketing? What do you value most from taking this course? Your response should be posted asanormal DQ response – disregard the prompt in the gradebook.
Select a product or service you would like to introduce to the market place. It may be from an existing company or a new concept.
Prepare a 1,750- to 2,100-word marketing plan for your selected product or service. Include the following elements:
o A brief description of the product or service being offered
o An analysis of the market in which the product or service will be offered