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increasing smartphone penetration globally will generate ample growth opportunities for the market in the years to come. Smartphone usage has enabled businesses to enhance their customer relationship management efforts through social media platforms. Social media management professionals help companies use social media as a customer service channel, managing customer inquiries, addressing concerns, and building strong relationships with mobile users. This leads to improved customer satisfaction and loyalty.
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Social Media Management Market Growth Analysis & Forecast Report | 2023-2032
Industry Insights • increasing smartphone penetration globally will generate ample growth opportunities for the market in the years to come. Smartphone usage has enabled businesses to enhance their customer relationship management efforts through social media platforms. Social media management professionals help companies use social media as a customer service channel, managing customer inquiries, addressing concerns, and building strong relationships with mobile users. This leads to improved customer satisfaction and loyalty. • The social media management market from the service segment is projected to expand substantially through 2023. High availability of professional social media management services will create a strong impetus for segment growth. Social media management professionals help develop a comprehensive social media strategy aligned with the business's goals and target audience. They conduct research, identify relevant platforms, and create a tailored plan to maximize the impact of social media efforts.
Social media management market from the on-premises segment will record a decent valuation by 2032. On-premise social media management can be cost-effective compared to outsourcing to external professionals or agencies. While there may be costs associated with tools, training, and team members' salaries, it eliminates the need for ongoing payments to external service providers. Also, by managing social media activities in-house, businesses can ensure the security and confidentiality of their data, including customer information and proprietary content.
Regional Analysis Asia Pacific social media management industry will register significant gains through 2032. Rising digitalization has increased the usage of smartphones, creating optimistic scenarios for regional growth. Moreover, consistent rollouts of initiatives such as the Digital India Program across regional economies have increased the demand for social media management. The regional market expansion can also be credited to growing healthcare, manufacturing, BFSI, IT, telecom, e-commerce, and other sectors, which are major end users of social media management solutions and services. • Competitive Analysis • Adobe, Buffer, Cision, Digimind, Eclincher, Google, Hootsuite, Hubspot, IBM, Khoros, Meltwater, Oracle, Qualtrics, Salesforce, Sensible, Sprinkler, Sprout Social, Synthesio, Inc., Talkwater, and Zoho
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