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Award Winning All Natural Soda. Top 5 Beverages at Expo West 2013. Favorite Fall Drink. Andrew Zimmern. Joia Story. Personally Inspired Leverages Culinary Cocktail, Artisanal and Natural Trends Started September 2010; Launched Minnesota July 2011. 3.

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Award winning all natural soda
Award Winning All Natural Soda

Top 5 Beverages at Expo West 2013

Favorite Fall Drink

  • Andrew Zimmern


Joia story
Joia Story

  • Personally Inspired

  • Leverages Culinary Cocktail, Artisanal and Natural Trends

  • Started September 2010; Launched Minnesota July 2011

3


The joia concept

Fruits, herbs and spices artisanaly blended to create layers of fresh flavor for a distinctly refreshing soda

Six Varieties

Grapefruit, Chamomile & Cardamom

Lime, Hibiscus & Clove

Pineapple, Coconut, & Nutmeg

Blackberry, Pomegranate & Ginger

Orange, Jasmine & Nutmeg

Ginger, Apricot & Allspice

The Joia Concept

60 calories

4


The joia concept1

Unique and distinct fruit, herb, spice combinations “on-trend”

Convergence of natural, artisanal, culinary cocktail trends

Intensely refreshing taste preferred by consumers vs Izze and Reed’s

No HFCS; no artificial preservatives, caffeine/sodium free; gluten-free

Non GMO and Kosher certifications in process

Phenomenal mixer

25-50% of usage

The Joia Concept


Consumers love joia

“Best soda I’ve ever tasted.” “on-trend”

“I love Izze but the amazing Joia flavors are really incredible. I think I have a new favorite.”

“Amazing! I bought two drinks at Bob’s Market in Santa Monica, CA yesterday to round out our moving day selection. Wow! What incredible flavors…Delish! Can’t wait to try more.”

“It’s been a rough summer without @Joialife I’ll be back to MN in 2 ½ weeks I plan on purchasing all of Whole Foods supply of Joia”

Consumers Love Joia!


The media loves joia
The Media Loves Joia! “on-trend”

“I tried all of the flavors and shared them with friends, and the universal opinion was that they are delicious. And refreshing!”

“Delicious….This is going to go big”

  • Stephanie March, Food & Drink Editor

  • Mpls St Paul Magazine

  • Jason DeRusha

  • MN Monthly & WCCO

“Crazy delicious…Summer in a bottle…ideal match”

“I usually avoid the stuff (soda). But that has changed since I discovered the Joia brand.”

  • Michelle Leon

  • Kathie Jenkins

  • Eat Section Editor


Retailers love joia
Retailers Love Joia “on-trend”

Grocery

Natural Foods

Restaurants & Coffee Shops

Liquor/Other


Retailers love joia1
Retailers Love Joia! “on-trend”

Outselling leading Brands in many accounts

#1 or #2 Premium Brand in key Natural and Grocery accounts

Channel mix indicative of broad concept appeal

1/3 Premium Grocery

1/3 Natural Grocery

1/3 Up and Down the Street, Foodservice

Aggressive introductory and ongoing promotional programs

Major demo support, sponsorship and event marketing


Joia makes its debut in southern california
Joia Makes its Debut in Southern California “on-trend”

After one year, Joia is already making a big splash in Southern California

In Los Angeles and Orange County, Joia can be found at over 200 locations including Whole Foods, Sprouts, Bristol Farms, Lassen’s and BevMo!


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