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A shley Aydelette Madison Bell Ryan Webber

A shley Aydelette Madison Bell Ryan Webber. Team 6. TABLE OF CONTENTS. Product Description Competitive Strategy Situation Analysis Competitor Analysis Marketing Strategy Positioning Statement Product Strategy Pricing Strategy Promotion Strategy Place Strategy Market Testing

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A shley Aydelette Madison Bell Ryan Webber

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  1. Ashley Aydelette Madison Bell Ryan Webber Team 6

  2. TABLE OF CONTENTS • Product Description • Competitive Strategy • Situation Analysis • Competitor Analysis • Marketing Strategy • Positioning Statement • Product Strategy • Pricing Strategy • Promotion Strategy • Place Strategy • Market Testing • References

  3. PRODUCT DESRCIPTION SAMSUNG Sensory Alarm Clock • Wide variety of refreshing morning scents • 7 traditional scents • 4 seasonal scents • 11 different alarm sounds • USB port

  4. COMPETITIVE STRATEGY Offer consumers a unique, superior product at a reasonable price. The Samsung Sensory Alarm Clock will use a concentrated marketing approach to provide our product to the market segment.

  5. SITUATIONAL ANALYSIS

  6. COMPETITOR ANALYSIS • Oregon Scientific WS903 Aroma Diffuser and Sound Therapy Clock • The Peaceful Progression Wake Up Clock by Hammacher and Schlemmer

  7. COMPETITOR ANALYSIS

  8. MARKETING STRATEGY

  9. POSITIONING STATEMENT The Samsung Sensory Alarm Clock is for the working professional who is looking for an alternative way to start their day.

  10. PRODUCT STRATEGY The Samsung Sensory Alarm Clock: The alarm clock to awaken your senses.

  11. Wake up your senses

  12. PRICING STRATEGY Market Based Pricing Strategy • Current competition = $69.99 to $109.99 • Samsung Sensory Alarm Clock = $59.99

  13. PROMOTION STRATGEY • Print advertisement in select magazines (Women’s Health, Modern Electronics…) • Commercials aired on T.V. (evening/weekends) • Money paid to select retailers for advertising

  14. PLACE STRATEGY Selective Distribution Strategy • Bed Bath & Beyond • In-store sales • Online sales • Samsung Website

  15. MARKET TESTING

  16. REFERENCES • Samsung. Web. 13 Nov. 2011. <http://www.samsung.com/us/#latest- home>. • SurveyMonkey: Free Online Survey Software & Questionnaire Tool. Web. 1 Nov. 2011. <http://www.surveymonkey.com/>. • HammacherSchlemmer & Company, INC. Web. 15 Nov. 2011. <http://www.hammacher.com/Product/70460?sou rce=CMPSHOP&cm_ven=CompShop&cm_cat=Shopzilla&cm_pla=Shopzilla&cm_ite=70460&zmam =36352540&zmas=1&zmac=3&zmap=70460>.

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