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Case Study – The Tale of 3 Local SEO Clients

In this case study, we will determine the success rate and ROI of the Must Local SEO package which has been delivering amazing results for local business owners.

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Case Study – The Tale of 3 Local SEO Clients

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  1. Case Study SubmitINme The Tale of 3Local SEO Clients - By

  2. SUMMARY • As more and more local customers are turning to internet to find local services and products, local SEO has become a must for small and medium businesses. • 64% of local customers use directories and online search engines to find a local service provider. • Local SEO has become a boon for local businesses, from plumbers to cleaning service, packers & movers, electricians, restaurants and removal services • Today, everyone is ready to offer you a local SEO solution but do all “deliver” • In this case study, we are analyzing the success rate of our Must Local SEO package.

  3. The Purpose The purpose of the case study is to evaluate the effectiveness and ROI of the Must Local SEO Package • With so many Local Business SEO services and service providers it is a daunting task for clients to choose who or which method is the best for their business. • Time and again we hear terrible tales from clients on how their previous SEO provider(s) ripped them off and in some cases got their sites banned with black hat SEO. • We decided to do a study for 3 clients who are into local business with PPC spend

  4. Client(s) Requirement • Rank Organically for the keywords related to their business in their locality on Google and other top search engines. • Precise Map location at the top mapping sites with detailed listings. • 100% Complete profiles on their business • Higher visibility over Social Media • Good reputation at top review sites • Better social engagement & activity • A CLEAN SIMPLE AND SEARCH ENGINE FRIENDLY SITE

  5. The Local SEO strategies – Share Basics OFF PAGE SEO LOCAL BUSINESS DIRECTORIES ON PAGE SEO SOCIAL MEDIA MAP SITES GPS

  6. Client -1American Coach LimousineLocation : ChicagoBusiness Type : Limo Service They specialize in Luxury Travel, Airport Pickup Drop Services, Travel for business conference, vacation travel etc. Their popular services: • Chicago Corporate Limo Accounts • Chicago Town Car Service • Chicago Airport Sedan Service • Chicago Champagne Wedding limo • Chicago Bachelor Party limos

  7. Client -2 2 Girls N a BucketLocation : Tampa, Florida Business Type : Cleaning Service They offer affordable yet professional cleaning service in Tampa Bay area .Highlights of their business: • Fully Licensed & Trained Staff • Green Cleaning Service • Reasonable Pricing • Prompt & Professional Cleaning Service • Flexible Tampa Cleaning And Maid Service

  8. Client -3 Glass Genie Location : Dallas Business Type : Windshield repair service Dallas Bases Windshield repair company with several other locations. They are experts in: • Windshield Replacement • Windshield Repair Services • Auto Glass Repair • Car Window Repair

  9. The Process of Local SEO The procedure how the Local SEO service was performed for all the 3 Clients STEP – 1 SETUP & ANALYSIS: • Google Analytics Setup • Webmaster Tools Setup • Competitor Analysis • Back Link Analysis • SERP Analysis • Website Analysis

  10. The Process of Local SEO contd… STEP – 2 On Page Optimization: • Keyword Research • Keyword Mapping • Google Page speed Optimization • Sitemap.xml Generation • Sitemap.xml Submission • Meta Title writing + Optimization • Meta Description writing + Optimization • Meta Keywords Optimization • H1 Tag Optimization • Image Name +Alt Tag Optimization • Canonical Optimization • Robots.txt Optimization • Outbound Links Optimization • 404 Redirect Optimization • Structured Data

  11. The Process of Local SEO contd.. STEP – 3 Local Business Setup: • About Company - Create & Optimize • Google Places, Yahoo & Bing Portal Listing • Registration to Additional Business Sites & Yellow Pages -15 • DMOZ Submission • Submission to Additional Local Web directories -25 • GPS Data aggregator submissions • Map Listing at top 8 map sites • Setting up pages at Review Sites -5

  12. The Process of Local SEO contd.. STEP – 4 Local Business Promotions (Ongoing Monthly Promotions): • Facebook , Twitter. Google +Updates • Video Promotions • Citations -15 • New Local Directories, YP , Reviews & Ratings • Enhanced Social Media Branding • Local Classified Ad Marketing • B2B Portal listings • Social Bookmarking • Blog Promotion • Directory Promotions • Press Release Promotions • Article Marketing • Infographics

  13. Keywords selected after research http://americancoachlimousine.com/ http://2girlsnabucket.com/ http://glassgenie.co/

  14. How did the work flow proceed?

  15. How did the work flow proceed?contd…

  16. How did the work flow proceed?contd…

  17. How did the work flow proceed?contd…

  18. How did the work flow proceed?contd…

  19. Month 5 & 6 ? The3 websites were analyzed for their SEO SUCCESS RATE & their respective industry trends were identified & incorporated

  20. Local SEO Success Rate, Position Improvements & Proof Follows….

  21. Client -1American Coach LimousineKEYWORD POSITION REPORT (4th month) Click ‘here’ for a clear view

  22. Client -2 2 Girls N a BucketKEYWORD POSITION REPORT (2nd month) Click ‘here’ for a clear view

  23. Client -3 Glass GenieKEYWORD POSITION REPORT (2nd month) Click ‘here’ for a clear view

  24. At the end of the sixth month of Local SEO promotion… What did the 3 Clients Gain? • An average of 5-10 leadseach day via search engines • Increased ROI when compared to PPC advertising • Exceedingly higher success rate with minimal investment • Their businesses have transformed from small & medium levels to a larger space driving business deals with people outside their local • They are at the verge of referring clients to their colleagues due to over crowding of internet based leads in a particular day

  25. Finally…All 3 of them transformed intoUltra Happy Clients of SubmitINme And they still continue their SEO services with them at regular intervals per EXPERT advice & guidance

  26. Wish to be one among such successful clients of SubmitINme? Get a FREE Expert Proposal done on your business at a Click Buy SEO Success Today Call Now: +91-4652-230776 Email: enquiries@submitinme.com • Visit Site: • http://www.submitinme.com/localSEO/local- business-marketing.aspx

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