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MARK 3030 . Video & Podcasting. Agenda. Context: Discuss ‘Community’ YouTube Creating a video Creative Commons Windows Movie Maker iMovie Other Technologies. Wikipedia.

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Presentation Transcript
agenda
Agenda
  • Context: Discuss ‘Community’
    • YouTube
  • Creating a video
    • Creative Commons
    • Windows Movie Maker
      • iMovie
      • Other Technologies
wikipedia
Wikipedia

Academics at the Community, Journalism & Communication Research group at the University of Texas at Austin in the USA are proposing a four-part definition of a podcast:

  • A podcast is a digital audio or video file that is episodic; downloadable; program-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software.
the rise of blogging podcasting
The Rise of Blogging & Podcasting
  • According to IPSOS – Reid
    • Agencies
      • 60% very familiar, 47% use frequently or very frequently
    • Marketers
      • 47% very familiar, 38% use frequently or very frequently
    • Amongst the public:

Aware Use

26% 1% March 09

90% 5% October 09

94% 8% October 10

the rise of video podcasting
The Rise of Video & Podcasting
  • According to Graham Moysey, General Manager of AOL Canada
    • At the moment, Rich Media is5% of the media blend for an advertising buy – AOL believes this will rapidly shift to 80%
the rise of video
The Rise of Video
  • According to IPSOS-Reid
    • Agencies
      • 40% very familiar, 23% use frequently
    • Marketers
      • 42% very familiar, 25% use frequently
what do you watch
What do you watch?
  • How do you find it?
  • Do you share it? Why? How? To Whom?
success stories
Success Stories
  • Have you seen a company use online video in a way that was
    • Compelling
    • Viral
    • Memorable
    • True to their brand?
according to youtube and video marketing an hour a day
According to YouTube and Video Marketing: An Hour a Day*
  • The online video audience
    • Watches 147 videos per viewer per month
    • Uploads 15 hours of videos to YouTube every minute
    • 57% share videos with others
      • Only 3% find something worth sharing everyday
    • 19% rate videos and post feedback
    • 20% of young adults have uploaded videos

Jarboe, Greg. YouTube and Video Marketing: An Hour A Day. Sybex. 2010.

youtube and viral videos
YouTube and Viral Videos
  • http://www.youtube.com/t/advertising_overview
production thoughts
Production Thoughts
  • YouTube and Videomaker magazine provide a large number of how-to demos and instructions for free
  • www.youtube.com/video_toolbox
    • Windows Movie Maker
    • Audacity
    • Creative Commons License
a day made of glass made possible by corning
A Day Made of Glass... Made possible by Corning.

Where have you seen video incorporated into retail spaces?

"A Day Made of Glass" and take a look at Corning\'s vision for the future with specialty glass at the heart of it.

http://www.youtube.com/watch?v=6Cf7IL_eZ38

the lab
The Lab
  • Let’s learn to make a video!
  • Sign up for a free account at
  • www.animoto.com
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