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MARK 3030 . Video & Podcasting. Agenda. Context: Discuss ‘Community’ YouTube Creating a video Creative Commons Windows Movie Maker iMovie Other Technologies. Wikipedia.

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Mark 3030

MARK 3030

Video & Podcasting


Agenda
Agenda

  • Context: Discuss ‘Community’

    • YouTube

  • Creating a video

    • Creative Commons

    • Windows Movie Maker

      • iMovie

      • Other Technologies


Wikipedia
Wikipedia

Academics at the Community, Journalism & Communication Research group at the University of Texas at Austin in the USA are proposing a four-part definition of a podcast:

  • A podcast is a digital audio or video file that is episodic; downloadable; program-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software.


The rise of blogging podcasting
The Rise of Blogging & Podcasting

  • According to IPSOS – Reid

    • Agencies

      • 60% very familiar, 47% use frequently or very frequently

    • Marketers

      • 47% very familiar, 38% use frequently or very frequently

    • Amongst the public:

      Aware Use

      26% 1% March 09

      90% 5% October 09

      94% 8% October 10


The rise of video podcasting
The Rise of Video & Podcasting

  • According to Graham Moysey, General Manager of AOL Canada

    • At the moment, Rich Media is5% of the media blend for an advertising buy – AOL believes this will rapidly shift to 80%


The rise of video
The Rise of Video

  • According to IPSOS-Reid

    • Agencies

      • 40% very familiar, 23% use frequently

    • Marketers

      • 42% very familiar, 25% use frequently


What do you watch
What do you watch?

  • How do you find it?

  • Do you share it? Why? How? To Whom?


Success stories
Success Stories

  • Have you seen a company use online video in a way that was

    • Compelling

    • Viral

    • Memorable

    • True to their brand?


According to youtube and video marketing an hour a day
According to YouTube and Video Marketing: An Hour a Day*

  • The online video audience

    • Watches 147 videos per viewer per month

    • Uploads 15 hours of videos to YouTube every minute

    • 57% share videos with others

      • Only 3% find something worth sharing everyday

    • 19% rate videos and post feedback

    • 20% of young adults have uploaded videos

Jarboe, Greg. YouTube and Video Marketing: An Hour A Day. Sybex. 2010.


Youtube and viral videos
YouTube and Viral Videos

  • http://www.youtube.com/t/advertising_overview



Production thoughts
Production Thoughts

  • YouTube and Videomaker magazine provide a large number of how-to demos and instructions for free

  • www.youtube.com/video_toolbox

    • Windows Movie Maker

    • Audacity

    • Creative Commons License


A day made of glass made possible by corning
A Day Made of Glass... Made possible by Corning.

Where have you seen video incorporated into retail spaces?

"A Day Made of Glass" and take a look at Corning's vision for the future with specialty glass at the heart of it.

http://www.youtube.com/watch?v=6Cf7IL_eZ38


The lab
The Lab

  • Let’s learn to make a video!

  • Sign up for a free account at

  • www.animoto.com


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