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E-Commerce: Technology and Business Development. Andy Diaz Sofia Mayor Chris Ratigan. E-Commerce. The distributing , buying , selling , marketing , and servicing of goods and services over public and private computer networks. Includes all the business activities of the sales cycle.

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E commerce technology and business development

E-Commerce:Technology and Business Development

Andy Diaz

Sofia MayorChris Ratigan

E commerce

  • The distributing, buying, selling, marketing, and servicing of goods and services over public and private computer networks.

  • Includes all the business activities of the sales cycle.

Scope of e commerce
Scope of E-Commerce

  • Facilitation of commercial transactions

  • Development of information analysis

  • Emergence of web commerce

Facilitation of commercial transactions
Facilitation of Commercial Transactions

  • Electronic Data Interchange (EDI)

    Transfer of data.

  • Electronic Funds Transfer (EFT)

    Transfer of money.

  • Internet and the World Wide Web

Facilitation of Commercial Transactions

  • EDI

    • American National Standards Institute

      (ANSI)  X12 standards

    • HTML  XML and Web Services

  • EFT

    • Programs – ex. Direct Deposit

    • Transactions – ex. POS transactions

    • Automated Clearing House (ACH)

  • Information analysis
    Information Analysis

    • Enterprise Resource Planning (ERP)

      • Customer Relationship Management (CRM)

      • Supplier Relationship Management (SRM)

    • Data Mining

    • Data Warehousing

    Web commerce
    Web Commerce

    • Emails

    • Web banners

    • Personal accounts

    • Shopping carts

    • Electronic payments

    • Secure connections

    E commerce today
    E-Commerce Today

    • E-banking

      • PC banking  Online Banking

  • Offshore manufacturing, imports, exports

    • Laws, taxes, commercial documents

  • E-logistics

    • Shipment tracking, reporting

  • Success factors
    Success factors

    • Good product

    • Competent management team

    • Good post-sales services

    • Well-organized business structure and network infrastructure

    • Secured, well-designed website

    Successful e commerce
    Successful E-Commerce

    • There are various factors that must be considered in setting up or expanding into a successful e-commerce business.

    Security measures
    Security Measures

    • Fraudsters will divert approximately US$3.6 billion from U.S. e-commerce in 2007, a 20 percent increase over 2006

    • Traffic to many of the largest shopping Web sites soared 37 percent over last years Cyber Monday.

    • Attitudes toward privacy and security have changed.

    E commerce security
    E-Commerce Security

    • HTTPS - You know that you're on an SSL protected page when the address begins with "https" and there is a padlock icon at the bottom of the page.

    • SSL is all about encryption

    • SSL - SSL uses PKI and digital certificates to ensure privacy and authentication.

    Ssl certificates
    SSL Certificates

    • Most important part of e-commerce security is the SSL certificate.

    • The SSL certificate helps to prove the site belongs to who it says it belongs to.

    • SSL Certificate Vendors with Credibility

    E commerce experience
    E-Commerce Experience

    • Concerned more with user experience.

    • Less Patience with sites.

    Web analytics
    Web Analytics

    • Helps improve your page design, layouts and other factors that effect how visitors interact with a site.

    • Tracking tools can also help eCommerce merchants to improve their ad spend and conversion rate from sponsored listing programs like Google AdWords.

    Search and categorization
    Search and Categorization

    • Search Usability is key for creating a successful e-commerce business.

    • Search Query

      • Spotlighting

      • Boosting

      • Query Rewriting

    Search analytics
    Search Analytics

    • Search Entry Pages

    • Time Tracking

    • SERP Click-Through Rates

    • Bail Rates

    Software for analytics
    Software for Analytics

    • Various Software available

    • You have to know what the information means and how to use it

    Consumer usability
    Consumer Usability

    • Design – everything down to the smallest detail in design affects e-commerce.

    • Good Search Categorization

    • Servers (outages)

      • Yahoo’s Merchant Service had outages that cost many merchants a lot of business on Cyber Monday.

    • Checkout


    • Shipment and Management

    • Big Business – Automated

    • Small Business – prone to human error because its manual

    • Consumers will be unhappy if they don’t have reliability

    Technical and organizational aspects of e commerce
    Technical and Organizational Aspects of E-Commerce.

    • Market Research and Analysis

      New business plan Launch a new product or service

      Expand into a new market

    • Good Business Planning

      Traditional Business Plans.

      Quicken Writing An Effective Plan.

      Small Business Administration Business Plan Outlook


      Palo Alto Software Business Plan Pro

      Business Resource Software Business Plan Outlook

    • Understanding Supply and Demand

    It and management teams
    IT and Management Teams

    • Good management teams armed with an IT Strategy to build new software products, add value to the business, and service the customers.

    • Software for virtual teams. (Groupware)

    • E Business Can

      Increase employee productivity

      Increase employee effectiveness

      Decrease cost of business

      Increase Competitive Advantage

      Increase communication within business, with suppliers, and with customers.

    • Transactions:

      Digital Signatures: Evidence of online contract.

      Click wraps: Establish business rules

    • Payments: 90% of transactions are made by credit cards

      Payment Gateways: Still used by most small and home businesses.

      Merchant Account: