The Role of Media and Mothering on Young Girls’ Self-Sexualization. Christy R. Starr & Gail M. Ferguson Knox College, Illinois. Young girls are surrounded by sexualized imagery… . There is concern about effect on young girls.
Christy R. Starr & Gail M. Ferguson
Knox College, Illinois
Researchers, parents, journalists, and politicians worry our sexualized culture is leading young girls to self-sexualize.
Linked to problems for adolescent and adult women…
2007 APA taskforce on the Sexualization of Girls
Self-Sexualization: adapted forced-choice doll measure (Cramer & Anderson[Ferguson], 2003)
Girls circled their preference.
Maternal TV Mediation:
15 Item TV Mediation Scale (Instructive, Restrictive, and Co-viewing; Valkenburg et al., 1999).
Sample Q: “How often do you point out why some things actors do are bad?”
“How important is religion to your daily life?”
“How important do you think it is to teach your children your religious values?”
Chi-square analysis was used to determine significance.
Ideal Self: χ2(1) = 8.1, p = .005
Popular: χ2(1) = 9.9, p = .002
Dance Studio Enrollment was significantly related to lower sexualized preference.
% of Girls Choosing the Sexualized versus Non-Sexy Dolls (n = 60)
(B = 3.76, p = .05)
Choice of sexy doll as popular
Maternal TV Mediation
Choice of Sexy Doll as Actual Self
(B = -2.1, p = .03 & B= 1.3, p = .03)
Choice of sexy doll as Ideal Self
Double Jeopardy Effect
NOT SIMPLY high TV/movie time BUT ALSO highly self-objectified mom
Forbidden Fruit Effect
Low TV/movie time AND ALSO a highly religious mother
Dancers have higher body appreciation (Swami & Tovee, 2009).
Dancers more aware that their body can be used for things besides looking good for others (APA, 2007).
Many mothers feel they can do nothing in the face of the media and sexualizing culture, but they may reduce the risk of young girls’ sexualization by…
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Moms are key players in reducing the risks!