Developing and Managing Products

Developing and Managing Products PowerPoint PPT Presentation


  • 122 Views
  • Uploaded on
  • Presentation posted in: General

. Objectives. . 1.Explain the importance of developing new products and describe the six categories of new products.Explain the steps in the new-product development process.3.Explain the diffusion process through which new products are adopted.4.Explain the concept of product life cycles.

Download Presentation

Developing and Managing Products

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


9. Test Markets Test marketing refers to the testing of a new product or any change in the marketing strategy in the field. Use a single market, group of markets or a region of the country Involve the use of experimental procedures

10. Test Markets Test market usage and objectives Used to evaluate proposed national programs by: Estimating market share and volume Estimating cannibalization rate Collecting data about potential customers Analyzing reactions and behavior of competitors

11. Test Markets Three types of test market approaches Standard test markets Simulated test markets

12. Test Markets Not an over-tested market Sales of that type of product should be typical Avoid unusual demographics Consider regional differences

  • Login