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Monterey Bay Brewing Company Produces Fine Ales and Craft Be

The New Monterey County Operation Launches Flagship Brew Mad Otter Ale

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Monterey Bay Brewing Company Produces Fine Ales and Craft Be

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  1. MontereyBayBrewingCompanyProducesFineAlesandCraftBeer TheNewMonterey County OperationLaunchesFlagshipBrewMadOtterAle Monterey,CA,February 09,2015-Demand forqualitycraftbeerhasneverbeengreater,especiallyin California,wherethemicro-brewconcept wasborninthe1960s. Tokeepup withthatdemand,small-batchbeerproductionin thestate increased bymorethanhalfamillion barrelsin2013 —and108newcraft breweriesopened theirdoorsand theirkegs. Embracing thissurgeofsuds isMontereyBayBrewingCo.,anewoperationinMontereyCountythatproducesfine alesandcraft beers.Mad OtterAleisthecompany’sflagship brew,madeinsmallbatches byitsfounders,formeraccountantMarkFitchandformerreal estateagentScott Coming. Thetwofriendsalwayssharedaloveof beer.Afterattending theMammothMountainBluesandBrewsFestivalafewyearsago,Markcampedout atthetwo-dayevent andexperiencedhoweveryonewas going “mad”overcraftbeer. Thefriendsattended togetherthenextyearand knew theywanted tobringthatkind ofenergyand excitement forcraft beertosouthernMontereyBay,

  2. anareawheretheysensed avoid of qualitycraftbeer. Theystarted tohomebrewoutoftheirkitchens,and oneearlyevening ona golfcoursethenameMadOtter Alepopped intoMark’shead.Fromthatlight-bulb moment thetwohaveexpanded thebusiness,putting theirbeerintokegsand cansandbuildingcommunityrelationshipswithbarandrestaurant owners. “From thatpoint onweknewwehadsomething special,”Marksaid.“Ourpassionistoprovidehigh qualityales tothisareawhilehaving fundoing it.” Thefirstyearof brewing proved sosuccessful thattheyhavenearlytappedout theircurrentproductioncapacity.Markand Scott hopetodoubletheamountof beerthey producein2015,andare alsolaying thegroundworkforestablishing theirownfacility. “Wecurrentlyarefocusing on thequalityofourflagship pale ale,but are always toying around with whatwe would liketoproducenext,”Marksaid.“Ourloyalcustomershavelotsof ideasofwhatthatshould beand weare alwayshappy toget their input.” MontereyBayBrewingCo.becamethefirstlocalcraft brewery tocanitsbeer, whichisagrowing trend intheindustry.Morethan500craftbreweriesacross thecountrynowcantheirbeer,accountingfor20percentofthe2,500small-batchbreweriesintheU.S.Thecanning boomtook placeinremarkablefashion,fromjust afew dozen to500injusttwoyears,thanksinlargeparttotheeaseofpackaging and a lowercost thanbottles. Mad OtterAlehasalreadymadenumerousappearancesatlocalevents,mostrecentlytheBigSurForagersFestival.Lookforthebrewatthefollowing localestablishments:Tarpy’sRoadhouse,ATasteofMonterey, TheWharfMarketplaceandLaLaGrill inMonterey; PoppyHillsGolfCourseinPebbleBeach;Barmel in Carmel;and Big SurTaphouseinBig Sur.Kegscanbepurchased atLopez Liquors in Carmel.Find outmoreabout MontereyBrewingCo.and Mad OtterAleatwww.madotterale.com. CompanyOverview MontereyBayBrewing Co.,isanewindependent breweryowned by twolocalfriends,formerprofessionalmen whowanted tochangecareersand changethelandscapeofAmerican-stylemicro-brew. MarkFitch(ontheleft) and Scott Coming (ontheright) brewed theirfirst batchofMad OtterAlein2012,and todaythehoppyyet refreshing aleispleasing palatesall overMontereyCountyandbeyond.Tapping intoagrowingcraftbeertrend,Fitchand Coming begancanning MadOtterAlein2013,and full kegsare alsoavailable. Findout moreaboutMontereyBrewing Co.,and Mad OtterAleatwww.madotterale.com TastingNotes At itsheart,MadOtterAleisaclassicAmerican-stylepale alepacked withnotesof tangerineandgrapefruit thatlast fromfirstaroma tothefinalsip.ShowcasingAmericanhops,Mad OtterAleisbrewedwithaconsiderableamount ofpaleand caramel malts,creatingasteadymalt profiletobalancethebitternessof thehops.Atruecrowd pleaser,Mad OtterAleisnot overlybitterbut ispacked withhopflavor. Thishandcrafted beerisrefreshing enoughtocut throughtheheaviestof disheswhilethefirmmalt noteshelp toaccentuatethecaramelized flavorof grilled foods. Thecitrusnotesmakeit anaturalchoiceforLatinor spiciercuisines;thehops temperthespicinessand accentuatethe lime and citrusflavorswhilecuttingthroughcreamycheesetoppings.Itisalsoa greatchoicetopair withgrilledmeatsand juicyburgers.BecauseMad OtterAlepairsso well withawidearrayof

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