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Elements of a Great Print Advertisement

Elements of a Great Print Advertisement. Attention-grabbing headline

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Elements of a Great Print Advertisement

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  1. Elements of a Great Print Advertisement

  2. Attention-grabbingheadline Studieshaveshownthatadshaveabout 3 _______________tograbattention. The headlineshould be thefirstelementthe________________ sees, soit has to be readable and _____________enoughtodominatethespace. SECONDS EYE BIG

  3. Images The image createsstyle and moodforyour ad. Itcan show yourproductorsomethinginterestingor________________thatgrabstheattention of the________________. Most of thetime, ________________ image is more effectivethanmanyimages. FUNNY VIEWER ONE

  4. Benefitspromise A common _________________ inwriting an advertisement is tolistthefeatures of theproductratherthanthebenefits. ______________ don’t carewhatyousell. Theycarehowitwill _______________ them. Instead of “Teflon coated” say “You’llspend less timecleaning.” MISTAKE BUYERS HELP

  5. Calltoaction Thismovesthebuyersfrom interest intoaction. Use a phraselike “Calltodayfora______________catalog” or “Visit our________________toseeour___________________” FREE WEBSITE PHOTO GALLERY

  6. Good copy and “whitespace” Makeyouradvertreadable. Usebright__________________thatcontrastswiththe___________________. Don’t fillthespace. Spaceallowstheeyetofocusonthe___________________stuff. COLOURS BACKGROUND IMPORTANT

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