We understand you are in the electronics business and interested in omnichannel .

1. Content Tailor-made For you We understand you are in the electronics business and interested in omnichannel. We are here to help you overcome your challenges and get your business ready for exponential growth.

2. In attempt to increase revenue streams, online store A might encourage customers to visit physical store B and check out products that might interest them. When the wish list is ready it will be time to get back online and buy the desired items for a lower price in store A; following a practice known as “showrooming.” This is one of the many examples of how competitive and hostile this industry can be, and it holds no space for rookies. On the other hand, this same scenario presents a huge opportunity for store B, if they are able to provide a seamless customer experience, along with convenient service, good product assortment, and low prices. According to Clavis Insight, 20% of Europe´s electronics sales came from eCommerce in 2017. In the US, the electronics market represents more than $70 billion dollars. Omnichannel, operational efficiency, and logistics are the three major areas you should be focusing on, and, fortunately, we provide great know-how in those matters. Shall we get started? OURVISION The shift in technology. With time, it becomescheaperand more scalable.

3. Here are the main opportunities you should be looking at in order to stay ahead of the curve. Operational Efficiency Omnichannel Margins in this business are very tight. Being able to effectively assess costs versus benefits for every piece of the operation allows for unparalleled price reduction for your customer. Foster omnichannel strategies and see the online experience boost the physical one, and vice-versa, you will be generating more sales for both channels. Logistics You should have the ability to provide infinite delivery options for your customers: Pick-up in store, ship-from-store, and other shipping methods and rates will give them all the options possible to provide them with much-needed convenience.

4. Why partner with VTEX? We are here not only to offer the technology, but to establish a true partnership. We believe that differentiating ourselves only by the features we provide does not add enough value to the relationship. Software functionalities can be developed, however trust and long-lasting relationships can only be earned. Aside from a comprehensive array of capabilities, an agile methodology and a lower total cost of ownership, we at VTEX pride ourselves on being forward thinkers and market influencers, as well as consultants to our customers. Our teams are designed to continuously and autonomously evolve our platform in order to provide a state-of-the-art experience for our customers.

5. Why partner with VTEX? 01. LATEST INNOVATION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE +30% +67% +7% landing to checkout average order value organic traffic +25% best result +132% best result +92% best result 05. SHIPPING & FULLFILMENT 04. SALES CONVERSION 06. IT & SECURITY +25% +54% +70% Avg time to go live 109 days approved orders conversion rate Time to market +300% best result +40% best result +416% best result

6. Have you gotten your omnichannel experience right? Wecan help youmake it happen. Be able to integrate data from different channels, improve customer experience, generate more traffic into your physical store, decrease inventory shortfall and increase sales. Our platform can connect any BackOffice and POS into a single order management system with multi-inventory, multi-points of collection, and multi-delivery management.

7. If your customer is Omnichannel, whyaren’tyou? Omnichannel is a multi-sales approach that offers consumers an integrated purchasing experience. Full visibility of your inventory and efficient management of orders and deliveries becomes vital in this process. VTEX Omnichannel delivers solutions that help retailers increase their inventory depth, reduce disruptions, solve fiscal problems, generate more traffic in physical stores and, most importantly, feature business intelligence in a centralized and universal way, connecting the physical environment to the digital one. It seamlessly provides full control, while increasing the ability to sell and satisfy.

8. So, what does it mean in numbers? 60% 1 Bi US$ 73% Of Lowe’s online purchases are withdrawn in the physical store and 40% of these consumers end up buying additional items. Is the increase in revenue Macy’s has generated after reducing stock shortfall in adopting the Pick-to-the-last-unit (P2LU) system. Of US consumers use more than one channel to make a purchase decision and 23% of them make a new purchase within 6 months 30% 60% 56% Of what is purchased offline is influenced by online in the US. Increase in Walmart’s eCommerce revenue after adopting Omnichannel Strategies, like voice assistants integrated to pickup in store delivery. Is the increase in LTV (Lifetime Value) brands have perceived after adopting an omnichannel strategy

9. What is our approach? ASSISTEDSALES STOREPICKUP Customers can generate the order in the eCommerce and the retailer uses OMS to notify that the order is ready to be withdrawn in the physical store. The customer has the option of deciding the eCommerce order and, even selecting more items to add to the cart, and then finalizing the purchase. Your sales reps can be guided by using InStore to create a more advised and customized approach to the customer in the physical store. With centralized stocks and eCommerce history available, sales can be finalized using a tablet or mobile device without a bureaucratic approach for: payment splits; invoice integration; notifications of stock breach; store inventory integration with the inventory information from the ERP.

10. What is our approach? PRODUCTRETURN TRULYOMNICHANNEL Customers can start their purchases on a mobile device and add more items to the order using desktop. The cart can be retrieved in a physical store by another (approved) person, like a spouse, so the order can be closed then, and the purchase will be concluded. It doesn’t matter how many devices are part of the sale. Vendors can attend to customers in a personalized way, assisting with the entire sale process; from helping customers choose the products, through payment, and choosing delivery methods. Additionally, physical stores can assume a showrooming role or be used as a Pick-to-the-last-unit (P2LU) system, a control provided by the OMS Flow, guaranteeing an unified and consistent experience from start to completion. When a consumer needs to return an item, we make the process simple. In these cases, the seller can use the Instore feature to track down the origin and value of the product without needing an invoice. It is possible to track the history and flow of the order, regardless of the channels and type of the operation, while easily managing the return and reversing logistics of the product. Then, the customer can simply opt for the chargeback. This is possible even in situations where there is a split between cardholder payments and gift vouchers.

11. "Whirlpool's quest for cloud solutions is part of the strategy to make the company more competitive and agile.” Mike Heim Global Whirlpool CIO Some of Our Delighted Electronics Customers http://www.tvz.com.br http://www.lelis.com.br

12. Browse some functionalities we’ve selected for you 06. IT & SECURITY 05. SHIPPING & FULLFILMENT 01. LATEST INNOVATION 04. SALES CONVERSION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE MARKETPLACE CAPABILITIES VTEX INSTORE PRICING You can sell your products in 20+ natively integrated marketplaces or 2300+ VTEX stores, or become a marketplace yourself. VTEX InStore brings all the power of eCommerce to your physical store, with the same catalog, same product information, same pricing and promotions, same customer data and the same management system with total omnichannel consistency. With our Open APIs approach, our platform is ready to integrate with Price Comparison Platforms. You can monitor competitors’ prices and if they lower their prices, you can lower yours dynamically until you reach a pre-established limit.

13. Browse some functionalities we’ve selected for you 06. IT & SECURITY 05. SHIPPING & FULLFILMENT 01. LATEST INNOVATION 04. SALES CONVERSION 03. ECOMMERCE EXPERIENCE 02. CUSTOMER ACQUISITION CUSTOMER ENGAGEMENT MANAGEMENT Deliver personalized campaigns and shopping experiences by displaying dynamic content based on customer behaviors, segments, purchase history, or what has been sought on search engines. SEO PROMOTIONS AND COUPONS Easily tailor promotions, targeting the right customer for the most effective message. For example, coupons can be specifically directed to a customer who landed on your store from a price comparison site. SEO is enhanced via metatags, 301 redirects, canonical, friendly URL’s for all pages, HTML customization, sitemaps, and robots.txt.

14. Browse some functionalities we’ve selected for you 06. IT & SECURITY 05. SHIPPING & FULLFILMENT 01. LATEST INNOVATION 04. SALES CONVERSION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE CONTENT MANAGEMENT SYSTEM VTEX INSIGHTS OMNI-PRICING Through graphs, you can identify trends and correlations between different metrics, enabling you to get the most out of your eCommerce platform. Unlimited layout control (HTML, CSS, JavaScript, Flash, XML) is provided so your store can become easily navigable and engaging. Manage prices and promotions centrally, starting from a single unified price list and your desired profitability to create strategies for different sales channels, geographic regions, and scheduled timeframes.

15. Browse some functionalities we’ve selected for you 06. IT & SECURITY 05. SHIPPING & FULLFILMENT 01. LATEST INNOVATION 04. SALES CONVERSION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE STORE PERFORMANCE SMARTCHECKOUT LOYALTY AND REWARDS VTEX TRIGGER MESSAGES VTEX SmartCheckout PCI DSS offers a safe 1-click-to-buy seamless experience without the need of a password, increasing conversion rates by more than 25%. During the checkout process, points may be redeemed for discounts. Rewards are configured per SKU and Sales Channel. A study by the Aberdeen Group showed that a 1-second delay in page load time is equal to 7% less in conversions. We have a very mature technological foundation and are ceaselessly developing new ways to make our platform faster. You can configure upsell, cross-sell, and cart abandonment, product reviews, happy birthday messages, or credit card expiration notifications with VTEX Trigger mail or SMS.

16. Browse some functionalities we’ve selected for you 06. IT & SECURITY 05. SHIPPING & FULLFILMENT 01. LATEST INNOVATION 04. SALES CONVERSION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE OMS VTEX LOGISTICS 360° MANAGEMENT Centralized order management meets customer expectations to buy, fulfill, and return goods. Customers can even alter orders already in place. Easily integrate your existing ERP, CRM, WMS, TMS for real-time product availability, delivery options, and package tracking information. Multi-docks, multi-inventory, multi-carriers per Sales Channel are available. After buying through your app or website, customer will also have the option to pick up the product at the nearest store. They may even be interested in purchasing other items upon seeing them in-person.

17. Browse some functionalities we’ve selected for you 06. IT & SECURITY 05. SHIPPING & FULLFILMENT 01. LATEST INNOVATION 04. SALES CONVERSION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE AGILE BY DESIGN HEALTH CHECK ROBOT SECURITY CERTIFICATIONS Deployments follow the agile methodology and can be as frequent as 50/day which includes: bug fixes, minor and major releases with zero-downtime, allowing your commerce platform to evolve every day. A key component of our monitoring system is the Health Check Robot. It has been tested to support hundreds of orders per second and peaks greater than 20 times the daily average. We are a PCI DSS Compliant company since 2013, SSAE 16 standards infrastructure audited, Sarbanes-Oxley, we have 2048 Bits Key and RSA encryption, and we are ‘low risk’ by QualysGuard tool.

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