PRODUCT MANAGEMENT. Marketing Management Session 6 and 7 October 10 and 17. SESSION OUTLINE (Oct.10). Brief review Theoretical concepts Managerial concepts Video: « Marketing a Product Range ». REVIEW. Planning the marketing strategy involves: Situation analysis and setting objectives
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Session 6 and 7
October 10 and 17
See Exhibit 9-4, page 304
See Exhibit 9-5, page 309