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Business Continuity & Crisis Management: Tips, Tools & Techniques for Teaching

Business Continuity & Crisis Management: Tips, Tools & Techniques for Teaching. Carol L. Cwiak North Dakota State University. Approach: Active Learning + Key Competencies.

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Business Continuity & Crisis Management: Tips, Tools & Techniques for Teaching

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  1. Business Continuity & Crisis Management:Tips, Tools & Techniques for Teaching Carol L. Cwiak North Dakota State University

  2. Approach: Active Learning + Key Competencies “Active learning requires more than memorizing course material or merely listening to lectures and taking notes. The most purposeful learning teaches us how to think both creatively and critically; how to find and use information; and how to express ideas effectively in writing and speech.” • Verbal communication • Written communication • Critical thinking • Collaboration

  3. Conceptual Groupings: Breaking Down the Process • Laying the groundwork • Selling planning; garnering the support of top executives; etc. • Establishing a frameCreating the team; reviewing existing planning and protections in place; collecting data; completing BC oriented tasks: risk assessment, BIA, resumption timeline, T & E schedule; etc. • Creating a culture of sensitivity • Training; exercising; systems analysis; ownership of risk and accountability; etc. • What must endure • Continuity as an ongoing process and way of doing business

  4. Course Focus: Building Hard and Soft Skills Success in BC lies in finding the balance between these two types of skills. Unfortunately, students are typically not used to thinking about and working on soft skills.

  5. Utilizing In-Class Businesses: MM/TT/HH Max Manufacturing Titan Trucking Hospitable Healthcare • Based on real North Dakota businesses • Different issues & challenges • Discuss and agree upon logical assumptions • Provides continuity in discussion all semester • Allows for a slow build with the materials

  6. The basics ~ Varying orientations, varying exposure ~ Terminology issues ~ Initial thoughts/pair & share/class discussion ~ Get to know students and let them get to know each other Selling the value ~ NDSU/BC planning – testify before the legislature ~ Business/corporation – CEO/Board pitch ~ Teams of three/presentation to class Types of Discussions and Activities

  7. The planning process ~ Team creation~ Scope & assumptions~ What types of things may already exist ~ Critical functions ~ Risk assessment ~ BIA ~ Function recovery strategy/resumption timeline ~ Mitigation options ~ Training and exercise Types of Discussions and Activities • Lecture • Small group discuss • Share with class

  8. Creating message protocols & templates ~ Who speaks about what ~ Press release template Emerging incident scenarios ~ Media issues ~ Liability issues ~ Public relation considerations ~ Employee/client safety Sensitivity to initial conditions ~ What matters ~ What did you know, when did you know it and what did you do about it? Types of Discussions and Activities

  9. Risk assessment tool BIA Resumption timeline T & E schedule MM/HH/TT Assignments Real world assignments that are purposeful in building and exercising skills.

  10. Opportunities for goodwill Product recalls Public relations issues Liability exposure Media strategies PIO characteristics High reliability organizations Current Event Discussions

  11. Groups of 4-5 students Assigned to local businesses and organizations Confidentiality agreements Tasked with providing basic assessment & recommendations Limited time with the business/organization Hands-on Application: Outside Businesses

  12. Professional expectations Meet with instructor throughout the process Report criteria is fixed Submission to instructor for comments and revisions Professional end product provided to business/org Outside Businesses

  13. Builds goodwill for the university Reports are often used to inform future expenditures or support grant applications Builds student confidence Course material is reinforced And the winner is… “It's not what is poured into a student that counts, but what is planted.” ~Linda Conway

  14. Contact Information Carol L. CwiakDept. of Emergency Management North Dakota State University Dept 2351, P.O. Box 6050 Fargo, ND 58108-6050 (701) 231-5847 carol.cwiak@ndsu.edu

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