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Proudly South African. AN UPDATE PRESENTED TO THE PORTFOLIO COMMITTEE ON TRADE AND INDUSTRY 18 MARCH 2015 ADV LESLIE SEDIBE CHIEF EXECUTIVE OFFICER. WORKFLOW. Overview of the Campaign. Assessment of the operating environment. Development of the strategic objectives.
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Proudly South African AN UPDATE PRESENTED TO THE PORTFOLIO COMMITTEE ON TRADE AND INDUSTRY 18 MARCH 2015 ADV LESLIE SEDIBE CHIEF EXECUTIVE OFFICER
WORKFLOW • Overview of the Campaign. • Assessment of the operating environment. • Development of the strategic objectives. • Analyse key supporting structures Submitting Annual Performance Plan to the dti. 30 August 2013 Implementation and Monitoring. First board meeting to discuss the repositioning of the Campaign. 3 May 2012 2nd Draft Prioritising of Governance and strategic thrust. July 2012 Draft Strategy plan tabled. March 2013. Development of Business Plans and Annual Performance Plan. July – Aug 2013. Final Strategy Plan tabled. June 2013. Determine the priorities.
Target Markets – The Local Procurement Accord Targeted Groups Intervention To achieve How Targeted Groups also include NEDLAC Constituencies and General Public
TRADE FOLLOWS THE FLAG The dti and the Manufacturing Circle Nationwide Campaign educating South Africans on the economy wide benefits of buying local CGCSA and GS1 Labels of Origin Exports Trade & Investment SA SAPS & INTERPOL Law Enforcement Agencies to fight Illicit Trade and Dumping Local Supplier Database SALGA, SOEPF & NT National Pride and Patriotism
STRATEGIC PLATFORMS Buy Local Summit and Expo and Business Forums • Focuses on Local Procurement and involves Leaders in Business, Government, Captains of Industry and Members of Proudly SA • Discussion on key pillars that drive South Africa’s competitiveness and productivity with a range of multi-stakeholder partners • High level participation from government, business and civil society • The Summit and the Expo is covered by both electronic and print media SA Premier Business Awards • Partnership between the dti, Brand SA and Proudly SA • Objective of awards is to ensure that South African enterprises are encouraged to adhere to the highest quality standards, that they are export ready and can compete globally • The Premier Business Awardsalso include a Proudly SA company which is a members of Proudly SA Ubuntu Schools Campaign (Civil Society, Business and Government) • Develop strategic relationships with key government, business and civil society stakeholders • Leverage off strategic stakeholder partnerships and platforms in order to effect the Proudly SA mandate • Direct engagement with stakeholders on SA competitiveness drivers as well as the Buy Local Message • Stakeholder engagement to get buy in for Brand SA programmes Buy Back SA Roadshows and Mall Activations • The roadshows focus on private sector and public sector procurement practitioners • The roadshows are done across all the 9 Provinces with presentations from ABSA, Productivity SA, the dti and the NCPC • Label checks are done as part of random in-store visits to check consumer baskets and trolleys
NATIONAL LIMPOPO Afrikaans 1,917,000 North Sotho 3,288,000 Reach28,4 Million Listeners Limpopo Reach 76.4% English 558,000 Tsonga 1,074,000 Mpumalanga Venda 907,000 English 868,000 North West Province Gauteng English 6,532,000 MPUMALANGA KwaZulu- Natal Free State Ndebele 1,668,000 English 2,021,000 Northern Cape Swazi 1,537,000 NORTHERN CAPE NORTH WEST Eastern Cape Tswana 3,387,000 !Xu and Khwe KWAZULU-NATAL Western Cape Zulu 7,563,000 EASTERN CAPE WESTERN CAPE FREE STATE English 329,000 Xhosa 4,359 000 South Sotho 4,024,000 Eng / Afr 682, 000 Xhosa / Eng 243,000 Source: RAMS 2013/06 Aug/Dec 13 Adult 15+
