Supply Chain Management How is Strategic Fit Achieved?. Step 1: Understanding the customer and demand uncertainty Step 2: Understanding the supply chain Step 3: Achieving strategic fit. Step 1: Understanding the Customer and Demand Uncertainty.
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The first step to strategic fit is to understand customers by mapping their demand on the implied uncertainty spectrum
In general, customers want more quantity, more variety, more novelty, more availability, they want it now, and they want it everywhere.
Long lead time steel
Purely functional products
Entirely new products
Implied Demand Uncertainty
Responsive supply chain
Zone of Strategic Fit
Efficient supply chain
Implied uncertainty spectrum