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MARK5311 Marketing

MARKETING COMMUNICATIONS DECISIONS. AgendaArrow Electronics CaseBIO-BREAKMarketing Communications DecisionsThe Role of Communications in Marketing StrategyThe Concept of a Communications MixThe Role of Mix ElementsBIOBREAKCommunications Strategy DecisionsMessage AppealsMessage StructureMe

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MARK5311 Marketing

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    1. MARK5311 Marketing MARKETING COMMUNICATIONS DECISIONS

    2. MARKETING COMMUNICATIONS DECISIONS Agenda Arrow Electronics Case BIO-BREAK Marketing Communications Decisions The Role of Communications in Marketing Strategy The Concept of a Communications Mix The Role of Mix Elements BIOBREAK Communications Strategy Decisions Message Appeals Message Structure Message Format Media Selection Vehicle Choice Wrap-up Next Time

    3. MARKETING COMMUNICATIONS DECISIONS “If you think advertising doesn’t pay, there are 25 mountains in Colorado higher than Pikes Peak. Name one.” The American Salesman

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