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Communications on a Shoestring

Communications on a Shoestring. Doing it right with limited time and money. Gigi Wirtz, Director of Communications Baltimore Community Foundation. 1. GOALS. What do you want people to KNOW?. What do you want people to DO?. AUDIENCE. WHO are they?. WHERE are they?.

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Communications on a Shoestring

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  1. Communications on a Shoestring Doing it right with limited time and money Gigi Wirtz, Director of Communications Baltimore Community Foundation 1

  2. GOALS What do you want people to KNOW? What do you want people to DO?

  3. AUDIENCE WHOare they? WHERE are they?

  4. RESOURCE INVENTORY • Staff • Budget • Volunteers • Relationships • Existing vehicles • Untapped talent

  5. PRIORITIES • Key messages • Regular communications • Templates 1 2 3

  6. CONSISTENCY and REPETITION . . . .

  7. MAKE IT COUNT COUNT IT

  8. DO IT WELL Consider your audience Use plain language Tell stories

  9. RE-USE (adapt) and RECYCLE

  10. FREEBIES

  11. Communications on a Shoestring Doing it right with limited time and money Gigi Wirtz, Director of Communications Baltimore Community Foundation 11

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