Rip off tv how to challenge big business by combining online and offline campaigning
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Rip-off TV How to challenge big business by combining online and offline campaigning. The organisations. National advocacy and campaigning charity 3,000+ on our e-campaigning list. Grassroots work in Stockton-on-Tees Sustainable Livelihoods Approach Broad-based Community Organising.

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Rip-off TV How to challenge big business by combining online and offline campaigning

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Rip-off TV

How to challenge big business by combining online and offline campaigning


The organisations

  • National advocacy and campaigning charity

  • 3,000+ on our e-campaigning list

  • Grassroots work in Stockton-on-Tees

  • Sustainable Livelihoods Approach

  • Broad-based Community Organising


The issue

  • In-depth Livelihoods research uncovers issues facing households

  • Lots of people were facing the same problems with one high-cost lender


The grassroots response

  • Used Community Organising to bring people together

  • Asked company CEO to meet his customers

  • No joy


Rip-off TV

www.ripofftv.net


The online response

  • Church Action on Poverty supporters emailed the CEO

  • He agreed to meet – then backed out

  • So they all phoned him up

  • Success!


Making the change

  • Buy As You View helped us get other lenders to the table

  • Now working with OFT, CRC, customers and lenders

  • A Code for Responsible Lending?


Scaling it up

  • We needed all the lenders at the table – but one wasn’t keen

  • So we did it again! But we had to take it further…

    • Direct action

    • Press and media


Success!

  • On the way to a Code for Responsible Lending

  • An award-winning campaign


What we learned

1 A mix of tools and channels

  • In-depth Livelihoods research

  • Community organising

  • Creative use of new media

  • Targeted email campaign

  • Phone campaign

  • Policy development

  • Press and PR work

  • Direct action


What we learned

2 Pick your targets

  • Politicians couldn’t deliver this change

  • Companies and their brands are vulnerable!

  • No permanent enemies


What we learned

3 You don’t have to be big

  • We did it all on a shoestring and with volunteers

  • Only 100 people emailed the CEO in our first action

  • We only managed to picket one store

  • Our press release wasn’t printed anywhere


Over to you

The X Factor for small campaign organisations

  • 15 minutes to prepare a great campaign pitch

  • Only one winner goes through

  • Share the learning and your experiences


Over to you

The parameters

  • Staff capacityThree people: one F/T comms; one P/T campaigns; one F/T intern for 1 year

  • Supporters3,000 on list; 2,000 Facebook friends; 2/3 aged over 50; five local activist groups

  • Budget£5,000

  • Don’t haveGood links to MPs; celebrity endorsements


Over to you

The issue: tax avoidance

  • The richest pay less of their income in tax than the poorest

  • Rich individuals avoid approx £13 billion per year

  • Large companies are using tax havens to avoid paying £13 billion of tax each year

  • Overall, this is costing us £25-100 billion per annum (the spending cuts are £30 billion per year)

  • Churches’ task is to enable all people to enjoy life in all its fullness, to speak out and challenge unjust structures and practices which deny people this God-given opportunity


Over to you

Hooks

  • Government’s relaxation of rules in the summer

  • Action Aid’s list of how the top 100 UK companies avoid tax

  • Prominent (Christian) company bosses avoiding tax

  • Any more that you can think of!


Over to you

Objectives

  • Tangible benefits for people experiencing poverty in the UK

  • Build a growing movement

  • Start to reframe the debate

  • Raise some money for the campaign


Over to you

Who wins? You decide!


Over to you

What has worked for you?


www.church-poverty.org.uk/closethegapwww.facebook.com/churchpover[email protected][email protected]


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