Rip off tv how to challenge big business by combining online and offline campaigning
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Rip-off TV How to challenge big business by combining online and offline campaigning. The organisations. National advocacy and campaigning charity 3,000+ on our e-campaigning list. Grassroots work in Stockton-on-Tees Sustainable Livelihoods Approach Broad-based Community Organising.

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Rip-off TV How to challenge big business by combining online and offline campaigning

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Rip off tv how to challenge big business by combining online and offline campaigning

Rip-off TV

How to challenge big business by combining online and offline campaigning


The organisations

The organisations

  • National advocacy and campaigning charity

  • 3,000+ on our e-campaigning list

  • Grassroots work in Stockton-on-Tees

  • Sustainable Livelihoods Approach

  • Broad-based Community Organising


The issue

The issue

  • In-depth Livelihoods research uncovers issues facing households

  • Lots of people were facing the same problems with one high-cost lender


The grassroots response

The grassroots response

  • Used Community Organising to bring people together

  • Asked company CEO to meet his customers

  • No joy


Rip off tv

Rip-off TV

www.ripofftv.net


The online response

The online response

  • Church Action on Poverty supporters emailed the CEO

  • He agreed to meet – then backed out

  • So they all phoned him up

  • Success!


Making the change

Making the change

  • Buy As You View helped us get other lenders to the table

  • Now working with OFT, CRC, customers and lenders

  • A Code for Responsible Lending?


Scaling it up

Scaling it up

  • We needed all the lenders at the table – but one wasn’t keen

  • So we did it again! But we had to take it further…

    • Direct action

    • Press and media


Success

Success!

  • On the way to a Code for Responsible Lending

  • An award-winning campaign


What we learned

What we learned

1 A mix of tools and channels

  • In-depth Livelihoods research

  • Community organising

  • Creative use of new media

  • Targeted email campaign

  • Phone campaign

  • Policy development

  • Press and PR work

  • Direct action


What we learned1

What we learned

2 Pick your targets

  • Politicians couldn’t deliver this change

  • Companies and their brands are vulnerable!

  • No permanent enemies


What we learned2

What we learned

3 You don’t have to be big

  • We did it all on a shoestring and with volunteers

  • Only 100 people emailed the CEO in our first action

  • We only managed to picket one store

  • Our press release wasn’t printed anywhere


Over to you

Over to you

The X Factor for small campaign organisations

  • 15 minutes to prepare a great campaign pitch

  • Only one winner goes through

  • Share the learning and your experiences


Over to you1

Over to you

The parameters

  • Staff capacityThree people: one F/T comms; one P/T campaigns; one F/T intern for 1 year

  • Supporters3,000 on list; 2,000 Facebook friends; 2/3 aged over 50; five local activist groups

  • Budget£5,000

  • Don’t haveGood links to MPs; celebrity endorsements


Over to you2

Over to you

The issue: tax avoidance

  • The richest pay less of their income in tax than the poorest

  • Rich individuals avoid approx £13 billion per year

  • Large companies are using tax havens to avoid paying £13 billion of tax each year

  • Overall, this is costing us £25-100 billion per annum (the spending cuts are £30 billion per year)

  • Churches’ task is to enable all people to enjoy life in all its fullness, to speak out and challenge unjust structures and practices which deny people this God-given opportunity


Over to you3

Over to you

Hooks

  • Government’s relaxation of rules in the summer

  • Action Aid’s list of how the top 100 UK companies avoid tax

  • Prominent (Christian) company bosses avoiding tax

  • Any more that you can think of!


Over to you4

Over to you

Objectives

  • Tangible benefits for people experiencing poverty in the UK

  • Build a growing movement

  • Start to reframe the debate

  • Raise some money for the campaign


Over to you5

Over to you

Who wins? You decide!


Over to you6

Over to you

What has worked for you?


Rip off tv how to challenge big business by combining online and offline campaigning

www.church-poverty.org.uk/closethegapwww.facebook.com/churchpover[email protected][email protected]


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