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Rip-off TV How to challenge big business by combining online and offline campaigning. The organisations. National advocacy and campaigning charity 3,000+ on our e-campaigning list. Grassroots work in Stockton-on-Tees Sustainable Livelihoods Approach Broad-based Community Organising.

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rip off tv how to challenge big business by combining online and offline campaigning
Rip-off TV

How to challenge big business by combining online and offline campaigning

the organisations
The organisations
  • National advocacy and campaigning charity
  • 3,000+ on our e-campaigning list
  • Grassroots work in Stockton-on-Tees
  • Sustainable Livelihoods Approach
  • Broad-based Community Organising
the issue
The issue
  • In-depth Livelihoods research uncovers issues facing households
  • Lots of people were facing the same problems with one high-cost lender
the grassroots response
The grassroots response
  • Used Community Organising to bring people together
  • Asked company CEO to meet his customers
  • No joy
rip off tv
Rip-off TV

www.ripofftv.net

the online response
The online response
  • Church Action on Poverty supporters emailed the CEO
  • He agreed to meet – then backed out
  • So they all phoned him up
  • Success!
making the change
Making the change
  • Buy As You View helped us get other lenders to the table
  • Now working with OFT, CRC, customers and lenders
  • A Code for Responsible Lending?
scaling it up
Scaling it up
  • We needed all the lenders at the table – but one wasn’t keen
  • So we did it again! But we had to take it further…
    • Direct action
    • Press and media
success
Success!
  • On the way to a Code for Responsible Lending
  • An award-winning campaign
what we learned
What we learned

1 A mix of tools and channels

  • In-depth Livelihoods research
  • Community organising
  • Creative use of new media
  • Targeted email campaign
  • Phone campaign
  • Policy development
  • Press and PR work
  • Direct action
what we learned1
What we learned

2 Pick your targets

  • Politicians couldn’t deliver this change
  • Companies and their brands are vulnerable!
  • No permanent enemies
what we learned2
What we learned

3 You don’t have to be big

  • We did it all on a shoestring and with volunteers
  • Only 100 people emailed the CEO in our first action
  • We only managed to picket one store
  • Our press release wasn’t printed anywhere
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Over to you

The X Factor for small campaign organisations

  • 15 minutes to prepare a great campaign pitch
  • Only one winner goes through
  • Share the learning and your experiences
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Over to you

The parameters

  • Staff capacityThree people: one F/T comms; one P/T campaigns; one F/T intern for 1 year
  • Supporters3,000 on list; 2,000 Facebook friends; 2/3 aged over 50; five local activist groups
  • Budget£5,000
  • Don’t haveGood links to MPs; celebrity endorsements
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Over to you

The issue: tax avoidance

  • The richest pay less of their income in tax than the poorest
  • Rich individuals avoid approx £13 billion per year
  • Large companies are using tax havens to avoid paying £13 billion of tax each year
  • Overall, this is costing us £25-100 billion per annum (the spending cuts are £30 billion per year)
  • Churches’ task is to enable all people to enjoy life in all its fullness, to speak out and challenge unjust structures and practices which deny people this God-given opportunity
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Over to you

Hooks

  • Government’s relaxation of rules in the summer
  • Action Aid’s list of how the top 100 UK companies avoid tax
  • Prominent (Christian) company bosses avoiding tax
  • Any more that you can think of!
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Over to you

Objectives

  • Tangible benefits for people experiencing poverty in the UK
  • Build a growing movement
  • Start to reframe the debate
  • Raise some money for the campaign
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Over to you

Who wins? You decide!

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Over to you

What has worked for you?

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