1 / 5

4.2 Marketing – PLACE

4.2 Marketing – PLACE . IB BUSINESS & MANAGEMENT A COURSE COMPANION P219-220. DISTRIBUTION CHANNELS. Distributional channels are the ways in which a business ensures that customers can gain access to its products.

starr
Download Presentation

4.2 Marketing – PLACE

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 4.2 Marketing – PLACE IB BUSINESS & MANAGEMENT A COURSE COMPANION P219-220

  2. DISTRIBUTION CHANNELS • Distributional channels are the ways in which a business ensures that customers can gain access to its products. • This is either done by directly selling to consumers or by using intermediaries

  3. DISTRIBUTION CHANNELSDirect Selling • Direct selling is when the producer of goods or services deals directly with the customer. • Historically, suppliers may have found it hard to access the general public, but the growth of the Internet has meant that even small local suppliers can access customers worldwide. • The reduction in transport costs also means that businesses around the world can be competitive almost anywhere as goods can be quickly and cheaply shipped to customers.

  4. DISTRIBUTION CHANNELSIntermediaries • Traditionally, suppliers have tended to use an intermediary. • This may have been supplying a retailer (eg: Heinz supplying supermarkets with ketchup or alternatively supplying a wholesaler, who then distributes the products onto smaller retailers) • Agents may also exist, particularly in service industries such as travel, insurance or mortgage advice who actively look for business.

  5. Advantages & Disadvantages of Different Distribution Channels

More Related