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Mindless Eating Author: Brian Wansink, PH.D. Founded the Cornell University Food and Brand Lab in 1997. Does the word “Diet” pretty much mean “Die” with a “t” on the end to you? According to Dr. Wansick, “The best diet is the one you don’t know you’re on.” . Deprivation Diets.

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Mindless Eating Author: Brian Wansink, PH.D.

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Mindless eating author brian wansink ph d l.jpg

Mindless EatingAuthor: Brian Wansink, PH.D.

Founded the Cornell University Food and Brand Lab in 1997


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  • Does the word “Diet” pretty much mean “Die” with a “t” on the end to you?

  • According to Dr. Wansick, “The best diet is the one you don’t know you’re on.”


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Deprivation Diets

Don’t work for 3 reasons:

#1 Our body fights against them

#2 Our brain fights against them

#3 Our day-to-day environment fights against them


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Food decisions a day...

  • We make over 200 food decisions every day

  • Means we can’t rely only on our brain or “willpower” to lose weight

  • We have millions of years of evolution and instinct telling us to eat as often and as much as we can.


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“The Mindless Margin”

  • Most people gain (or lose) weight gradually

  • If we don’t realize we are eating less, we won’t feel deprived

  • Reengineering you food life so eating is enjoyable and mindful

    We all love to eat!


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Gradual Weight Loss is better

  • Step by Step… Unlike infomercials that claim “10 pounds in 10 days”


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Strategies

* Think 20% less when dishing out your food, for fruits and vegetables, think 20% more.

* “Clean plate notion” is powerful


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External Cues that signal us to eat:

Source: http://mindlesseating.org/pdf/EnvironCues-ARN_2004.pdf


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Strategies continued

*Serve yourself on smaller plates

and taller glasses

*Move visible food and if it can’t

be moved, move around it.

aka

the “Hide the See-Food” Diet


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“Big Plates, Big Spoons, Big Servings”

Source: http://mindlesseating.org/pdf/downloads/ice%20creamx-AJPM_2006.pdf


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TV is a triple eating threat

-Leads you to eat

-Leads you to not pay attention to how much you eat

-Leads you to eat for too long


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Pause Points

  • Gives you a chance to ask yourself if you really want to keep eating

  • Packaging

  • Moving candy jar farther away

  • Paying attention to serving

    sizes.

    20 oz. Coke=2.5 servings


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Check in with your hunger scale


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“Microthinking” can joylessly grind a person down


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What do you do now?


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Other Resources:

  • www.mindlesseating.org

  • www.mypyramid.gov

    Make an appointment with me:

    Email: [email protected]

    Phone: 678-2664

    Available Monday-Thursday by appointment


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