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Beauty Cream. Beauty Cream Market. Skin care market is worth an annual Rs2,500 crore Rs 900-crore (Rs 9 billion) women\'s fairness market in India Hindustan Unilever Ltd, and Emami Ltd dominate the fairness products category Market for fairness products is growing at 15% yearly.

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beauty cream market
Beauty Cream Market
  • Skin care market is worth an annual Rs2,500 crore
  • Rs 900-crore (Rs 9 billion) women\'s fairness market in India
  • Hindustan Unilever Ltd, and Emami Ltd dominate the fairness products category
  • Market for fairness products is growing at 15% yearly


Nivea is a large global skin and body care brand

  • It is owned by German company Beiersdorf AG
  • The brand started in 1911
  • Nivea presents 14 product categories in 150 countries
  • Products portfolio: Lip care, face care, deodorants, men\'s care, bath care
  • Agency handling Nivea products’ communication: TBWA
market share
Market Share
  • Nivea aims is to achieve 40% market awareness
  • According to AC Nielsen figures, the range moved to a value share of 3.5% (all India urban)
  • The other players in this space are Garnier, Ponds and Olay.
  • This category is growing at the rate of 85 per cent in the premium market.

nivea visage sparkling glow
Nivea Visage Sparkling Glow
  • Offers the unique proposition of long-lasting fairness
  • Priced at Rs. 329
  • Launch - the top 6 metros and 25 mini metros
  • Target Group : 20 – 35 years


  • Nivea products are priced much higher than both Emami and HUL fairness products and do not compete in the mass market

Source : MAP

tv channels
TV Channels

Source : TAM


RJ NehaShow Days :  Monday to SaturdayShow Time :  2:00 PM to 5:00 PMMelody Hits of 90s and 00s

RJ PrachitiShow Days :  SundaysShow Time :  12:00 PM to 3:00 PMSunday request show


07:00AM - 11:00AM MEOW ZINDAGI

  • 11:00AM - 03:00PM MEOW MATINEE

Wednesday & Thursday nights

Women related show which discusses the current topics related to them



Radio Speak

about the Sparkling GlowMonth & Weekends

(activations in malls and multiplexes)

And also about the website

Sponsoring Shows



Sparkling Glow Days

“Sparkling Glow” – count the number of times the RJ says ‘Sparkling Glow’ during RJ Talk, and win gift hampers in the Sparkling Glow Weekends at the malls by telling the right number.

Sparkling GlowRequests

Sparkling GlowTips - special tips on maintaining

good skin by the beauticians

rj mention
RJ Mention

“Nivea Visage Sparkling Glow has brought all you pretty ladies a chance to shop at a discounted price on select brands…

…so log on to www.niveasparklingglow.comand avail to your Sparkling GlowDiscounts!”


A conference hall with top executives

and foreign delegates, before a


People asking for Reema


Reema is shown in the washroom giving herself the final touches and applies Nivea Visage sparkling Glow cream.

She is very confidant and all set for the



She enters the hall, greets

everyone there

and begins with the presentation


One of the foreign delegates says

to her boss,

“I like her confidence!”.


VO: Get the sparkling confidence, with Nivea Visage Sparkling Glow cream! Get Fairer, Stay Fairer

Reema looks happy and proud.

(there is a sparkling glow swirl around her body)


Sparkling GlowMonth

Sparkling Glow Weekends



Pantaloon outlet

Nivea girls will select few of the customers with good skin.

The judges for this contest would be 1celebrity

Selection of a winner from them and the winner will be awarded “Nivea

Sparkling Glow Skin ” sache and Sparkling Glow Kit .

Days: Saturdays (in the Sparkling Glow month)

Location: Inorbit mall (Goregaon ), Oberoi mall (Goregaon), Nirmal Lifestyle (Mulund), Infinity Mall ( Andheri)

Judges: Aditi Gowitrikar



NIVEA Sparkling GlowZONE

A make-over for all the women who desire to have a Sparkling Glowlook…


Sparkling GlowWEEKENDS

  • Lucky draw on Saturday & Sunday
  • Sparkling Glowseat
  • The winners will receive “the Sparkling Glowkit”
  • Branding in the trial rooms of pantaloons & washrooms of multiplexes – Sparkling Glow Zone


Sparkling Glow Club

Online Sparkling Glow Club membership exclusively for ladies

Discounts on online shopping on select brands provided by us on our website

Testimonials & tips from famous beauticians and celebrities.

Q&A forum

Activation updates

Roll Over ads of Nivea Visage Sparkling Glow



  • SejalPatankar
  • KanishkaUpadhyaya
  • SarmineVohra