Hospitality primer
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Hospitality Primer. Ted Watson Director, Global Hospitality & Gaming Solutions. Fast and Fierce. 30 %. 7 0 %. Victor Shtrom. Bill Kish. Selina Lo. A History of Proven Success. Ruckus Wins CRNs annual ARC survey in SMB Networking category.

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Hospitality primer

Hospitality Primer

Ted Watson

Director, Global Hospitality & Gaming Solutions


Fast and fierce

Fast and Fierce

30%

70%

Victor

Shtrom

Bill

Kish

Selina

Lo

INTRO TO RUCKUS WIRELESS


A history of proven success

A History of Proven Success

Ruckus

Wins CRNs annual ARC survey in SMB Networking category

KDDI builds world’s largest mobile data offload network with Ruckus

July, 2011

Enters enterprise and carrier WLAN markets

5,000th Ruckus customer

Ruckus makes initial public offering

33000 Ruckus customers

Company founded

Q4 2010

Aug. 2013

Nov. 2012

Q4 2013

January 2008

June2004

2004

2014

Selected by Chongqing Telecom for citywide Wi-Fi service

Time Warner Cable selects Ruckus for

nationwide

deployments

Ruckus selected for major Wi-Fi

Public network upgrade

Tikona deploys 45,000thRuckus

Mesh AP in world’s largest Wi-Fi broadband network

April, 2012

January 2011

September, 2005

November, 2011

FCS first wireless IPTV CPE

June 2010

3

INTRO TO RUCKUS WIRELESS


An undeniable global trend

An Undeniable Global Trend

Lighting

Projectors

Environmental

Systems

A WORLD GOING WI-FI

Ultrabooks

Annual Unit Shipments

Source: iSuppli

2.8B

Wi-Fi devices

Tablets

Wi-Fi Powers the Post-PC Era

Ethernet devices

1.1B

WHY WI-FI?

874M

694M

  • Mobile data plans drive user demand for Wi-Fi

  • No spectrum fees for Wi-Fi service providers

  • Delivers over 775MHz of free spectrum

  • Low cost/bit in wireless data capacity

2010

2016

4

INTRO TO RUCKUS WIRELESS


Our commitment to hospitality gaming

Our Commitment to Hospitality & Gaming

  • Over 10,000 properties deployed

  • Deploying over 40 hotels DAILY

  • Connecting millions of rooms

  • Preferred/Approved by ALLmajor brands

HSP Revenue Growth

Ruckus Enterprise Business

by Verticals

Hospitality

HSP as % Ruckus Enterprise Business

Purpose-built hospitality program

Purpose-built hospitality products

Dedicated HSP PLMs, Engineering, Phone and Field Support

Ruckus Proprietary and Confidential


Hospitality primer

VERY Active in Hospitality Vertical


The hospitality business model

The hospitality business model…

HSP

Providers

?

?

OWNERS

  • Decision Makers

  • Make Purchases

  • Own Various Properties

PROPERTY

  • Influencers

  • Look to Brand & Owners

BRAND

  • Define Global Standards

    • Product

    • Integrators

  • Don’t’ Purchase


Hotel expectations global brands

Hotel Expectations – Global Brands

GLOBAL CONSISTENCY

Consistent Pricing-> Global Pricing Expectations

Consistent Products->Dual-band (7982/7372/7055)

Consistent Service->Brand Standards (-65Ghz dual)

Consistent Costs->Monthly / room charges

Hospitality Best Practices vary by brand but very similar!!

Ruckus Proprietary and Confidential


Leading hospitality brand approval list

Leading Hospitality brand approval list

Representing >30,000 properties globally.

  • Mandarin Oriental

  • Four Seasons

  • FRHI

  • Mondrian

  • Montage

  • Peninsula

  • Shangri-la

  • Loews

  • Kimpton

  • Accor

  • Scandic

  • Rio

  • Best Western

  • La Quinta

  • ESA

  • Omni

  • Hyatt

Marriott

Hilton

Starwood

IHG

Wyndham

Carlson

Delta

Carlson

Kempinski


The initial opportunity

The Initial Opportunity…

Broadband

Internet

Access

…FOR MOST

  • HSIA

    • Product Sales

    • Internet Broadband Access

    • Monthly MSP fees

  • Conference Access

    • Event MSP fees

  • FTG / VOD – Content

    • Free to Guest or / VOD

    • IP Network Access

Ruckus Proprietary and Confidential


Additional opportunities

Additional Opportunities

HS2.0 – Loyalty (3GO)

Location Based Svcs

Back-Office Svcs

In-Room Services

POE from IDF

Increased Guest Satisfaction

Increased Revenue

Decreased Costs

Targeted Promotion

Loyalty & Subscriber Svcs

Ruckus Proprietary and Confidential


Diverse products for hospitality

Diverse Products for Hospitality

SPOT

LBS analytics, mapping, apps

Ruckus 7055

award-winning Wi-Fi Wall Switch

Hotspot 2.0 automates secure sign-on

Smart Meshing where cabling not feasible

High Density

conference coverage

ZD and SCG-for-Hotels

on-prem or in-cloud WLAN controllers

Ruckus Proprietary and Confidential


The fundamental ruckus difference

The Fundamental Ruckus Difference

Adaptive Antennas

BEAMFLEX

Typical Wi-Fi compliants:

  • Unstable connectivity

  • Inconsistent performance

  • Dead spots

  • Poor throughput, low client density

2.4 GHz 1–11

5 GHz 36–64 and 100–165

Smart Channel Management

CHANNELFLY

Beamflex antennas can form 100s-1000s unique combinations

Self-learning Beamflex software selects best performing combination per-packet, per-client

ChannelFly software selects best performing channel with a predictive measurement algorithm

Uniquely effective for mitigating interference in urban hotspots/hotzones

Higher throughput, ubiquitous high-quality coverage, reliable, easier to install and maintain

Ruckus Proprietary and Confidential


Beamflex adaptive polarization diversity

BeamFlex Adaptive Polarization Diversity

5x

Device orientation accounts for up to 5x performance differential

Dual-Polarized BeamFlex Antennas

Better reception for weak and hard to “hear” devices

Better transmission to mobile devices

Ruckus Proprietary and Confidential


Hotspot 2 0 automates network discovery selection

Hotspot 2.0 Automates Network Discovery & Selection

Home Authentication (HLR, HSS, SMS)

Single SSID

SCG

U

1

2

HS2.0

capable

device

HS2.0 capable AP

3

Association and authentication

RADIUS Proxy

Ruckus Proprietary and Confidential


Integrating advanced services hs2 0 lbs

Integrating Advanced Services (HS2.0 & LBS)

Property maps and directions

Analytics

Convention footfall

heat-map

Targeted promotion

Real-time tracking, housekeeping

Guest/VIP recognition, keyless entry

Automatic check-in, room automation

Ruckus Proprietary and Confidential


Obstacles

Obstacles

  • Global Brand HSP Approvals

  • Complete Solution

    • Guest Technical Support

    • Access Products (WiFi, Wired, Gateway, etc…)

    • Network Access (Internet Connectivity)

  • Hospitality Best Practices (per brand)

    • Designing the right network with the right products

    • Always Dual-Band Access Points

    • -65GHz on both 2.4Ghz & 5GHz

Ruckus Proprietary and Confidential


Partnering with ruckus in hospitality gaming

Partnering with Ruckus in Hospitality & Gaming

Hotel

Service

Provider

  • Diverse Product Portfolio for HSP & Gaming

    • In-room, indoor, outdoor & Cloud solutions

  • Vertical Specialization

    • Products, People, Process

  • Brand Approvals & Certifications

  • Service Enhancement

    • 3G/4G Offload

    • Loyalty Support

    • Guest Satisfaction Improvements

    • Back-office efficiencies

    • Stale Inventory Turnover

  • Ruckus Proprietary and Confidential


    Don t just connect your guests connect with your guests thank you

    Don’t just connect your guests…Connect WITH your Guests!THANK YOU!!!!

    Ruckus Proprietary and Confidential


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