1 / 6

Heineken

Heineken. Danny Christensen Leesa Viveiros. History. Heineken beer was founded in 1863 by Gerard Adriaan Heineken. Expanded to the U.S. in 1880. After prohibition in 1933 Heineken was one of the most loved imported beers in America. Today.

stamos
Download Presentation

Heineken

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Heineken Danny Christensen Leesa Viveiros

  2. History • Heineken beer was founded in 1863 by Gerard Adriaan Heineken. • Expanded to the U.S. in 1880. • After prohibition in 1933 Heineken was one of the most loved imported beers in America.

  3. Today • Heineken has 115 brewing plants in more than 65 countries. • In 2007 they acquired Scottish and Newcastle, making it the second largest brewer based on revenues. • In 2010 Heineken bought out FEMSA expanding them throughout Latin America.

  4. Mission • Heineken USA is committed to contributing to our global ambition to be the ‘Worlds Greenest International Brewer’ through engagement in three strategic imperatives • Improve • Empower • Impact

  5. Ad Campaigns • Heineken • Heineken

  6. Relation to Chapter • Target Audience • Men vs. Women • AIDA Model • Attention • Interest • Word of Mouth • Desire • Action

More Related