Marketing by Disease Type for Private Duty Home Care. Michelle Hofhine, RN Accredited Home Health Services Woodland Hills, CA. Definition of Disease Management.
Marketing by Disease Type for Private Duty Home Care
Michelle Hofhine, RN
Accredited Home Health Services
Woodland Hills, CA
Example – Mutual of Omaha
Other Advertised Diagnoses as part of Healthydirections – Asthma, Heart Failure, Coronary Artery Disease, Chronic Obstructive Pulmonary Disease
Interpretation – Providers who have financial risk are tired of paying unnecessary costs because a member doesn’t know how or refuses to take proper care of their health
Opportunity for Private Duty
Self-Care also equals self-pay care. As we know, private duty is not a typically covered service. Work with professionals to utilize this service as it is consistent with their goals and objectives for their organization and the patient’s well-being
Quality of Life
Research stills shows that seniors would rather live at home than in a facility. Home Care services enable a patient to remain at home versus hospital, nursing home, assisted living while ensuring ADLs are being met. Ability to perform ADLs have a direct impact on patient’s quality of life.
Hospital Discharge Planners
Social Service Organizations (ie. Alzheimer’s Association)