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Business Building Pyramid™

Business Building Pyramid™.  Top of the Pyramid. Y - YOU. M - Marketing. S - Sales. BUILD FROM THE TOP DOWN!. 2 – Clients and Customers. 2 – Clients and Customers. Base of the Pyramid. 1 – Business Processes. 3 – Profits. The RIGHT Side of the Pyramid Base. (Clients and Profits).

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Business Building Pyramid™

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  1. Business Building Pyramid™

  2.  Top of the Pyramid Y - YOU M - Marketing S - Sales BUILD FROM THE TOP DOWN!

  3. 2 – Clients and Customers. 2 – Clients and Customers. Base of the Pyramid 1 – Business Processes. 3 – Profits

  4. The RIGHT Side of the Pyramid Base (Clients and Profits)

  5. The LEFT side of the Pyramid Base(Business Process) • B – Before • D – During • A – After

  6. Why Do Clients Go Away? 9%: Leave for CompetitiveReasons 1 %: Die 3%: Move Away 14%: Dissatisfied with Product and/or Service 5%: Friend in Business 68%: Attitude of Indifference

  7. Solve the Mysteries of the Pyramid

  8. State of the Industry 2001

  9. Advertising Top 10

  10. Image Vs. Direct Response Marketing Concentrates on ‘look’ and image portrayed Concentrates on results not image of ad Headline is usually company name, slogan or nothing at all. Uses strong compelling headline Uses lots of white space, very little copy Maximizes use of ad space, lots of copy Does not usually have call-to-action Has specific call-to-action May make money within a decade or two Can be instantly tracked for performance

  11. Outbound Advertising • Some Popular Methods • Direct Mail • Fax • Email • Telemarketing • Voice Broadcast • Most Important = List (Lake) • Second Most Important = Message (Bait)

  12. U S P P P O D S O B

  13. Five Types of Lists

  14. Solve the Mysteries of the Pyramid(A Contract With Myself) • What Can WILL I Do to Invest in Myself? • What Can WILL I Do to Launch my Marketing? • What Can WILL I Do to Maximize Client Value?

  15. Thank You!For Spending Your TimeWith Me Today! J.R. Roren, Founder Business Building Institute 2104 W. Southern Ave. Tempe, Arizona 85282 602-324-0555 Fax: 602-438-7474 Information@BusinessBuildingInstitute.com

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