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George makridis

State of the art affiliate marketing developments Seminar. George makridis. Presentation Intro. Website Development Online Marketing . Website Development. 6 Steps to a successful Online Store. 1. SERIOUS COMMITMENT. Existing offline activity Personal occupation Daily maintenance.

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George makridis

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  1. State of the art affiliate marketing developments Seminar George makridis

  2. Presentation Intro • Website Development • Online Marketing

  3. Website Development 6 Steps to a successful Online Store

  4. 1. SERIOUS COMMITMENT • Existing offline activity • Personal occupation • Daily maintenance

  5. 2.COMPETITIVE ADVANTAGE • Price • Availability • Know how • Market Research • Minimize Risk • Low Cost

  6. 3. Keep it simple! • Start with a simple page • One language / fewer categories • Charming • Well-designed corporate identity • Professional logo-graphics • Make it load quickly (1% visitor loss for every 100 msec)

  7. 4. Right content • Product presentation • Clear / Multiple photos • Right slogan, welcome text • Building relationships of trust

  8. 5. Promotion • Paid Advertising-Pay Per Click • SEO • Social Media Marketing • Affiliate Marketing

  9. 6. Optimization • Constant control • Usability testing • Experimentation

  10. NEXUS LAB-Online Markerting

  11. Online Marketing Strategies • Usability testing • SEO (Search engine optimization) • Pay per click • Social Media Marketing • Affiliate Marketing • Continuous Monitoring

  12. 1. Usability testing What is it? • Quality Testing of Web Development • A Test of how users interact with your site When: CONSTANTLY • In designing • In developing • When the bottleneck analysis shows • When something does not brink the desired results How: • Complex but easy • Please direct your inquiry and we will respond

  13. 2. SEO • On Site- Content optimization • Meta tags • Title tags • Body text • URL & SEF URLS • H1 & H2 texts • Link text • Image Alt text • Keyword density • HTML comments

  14. 2.SEO • Off Site • Link Building • In catalogs • Use of social networks • Advertising campaigns • Register and post in forums ATTENTION :Black Hat Link Building • Search engine penalties • Lower ranking • Exclusion from index

  15. 3. Pay Per Click Campaign • Increased exposure of the Site • Quick turnover • Increase traffic • Try different strategies to promote • Research customer needs

  16. a) CustomizationAdwords A wrong campaign can be: • Expensive • It brings incorrect results • It harms the corporate image Best Case Scenario: Ineffective

  17. b) Strategy Pay Per Click • Indentify keywords • Low cost • High visibility • Writingof multiple creatives • Combined application • Measurable results

  18. b) Strategy Pay Per Click 3. Limitation of appearances • Geographic • Time and day etc. 4. Campaign Review • Continuous monitoring • Identification of negative word-Update • Update adverts text • Custom landing pages per campaign

  19. 4. Social Media Marketing

  20. 5. Affiliate Marketing • Affiliate Marketing Services • Affiliate Account Management • Social Media Affiliate Marketing • Email Affiliate Marketing • Affiliate Marketing Tools Development • Performance Affiliate Marketing

  21. 6. Continuous Monitoring Performance and Experimentation • Identification of operational problems • Apply changes • Optimization of graphic design or operating • Performance evaluation • Trial and error • Campaign re-alignment

  22. THANK YOUFOR YOUR ATTENTION WE WELCOME YOUR QUESTIONS SUGGESTIONS,COMMENTS

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