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Presented by: Dennis R. Mortensen COO - IndexTools, Inc. Blog: VisualRevenue/blog

The difference between. a KPI and a Metric. Presented by: Dennis R. Mortensen COO - IndexTools, Inc. Blog: VisualRevenue.com/blog. How does one decide if a Metric. Qualifies as a Key Performance Indicator ?. ..and if so, what are the characteristics of.

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Presented by: Dennis R. Mortensen COO - IndexTools, Inc. Blog: VisualRevenue/blog

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  1. The difference between a KPI and a Metric Presented by: Dennis R. Mortensen COO - IndexTools, Inc. Blog: VisualRevenue.com/blog

  2. How does one decide if a Metric Qualifies as a Key Performance Indicator? ..and if so, what are the characteristics of an excellent online marketing KPI?

  3. Understand that using KPI and Metric interchangeable is wrong

  4. ...a KPI is a Metric but a Metric is not necessarily a KPI !

  5. Why ? is this important

  6. without real KPI’s an organisation will not perform to its maximum

  7. - this is in particularly true for businesses where online performance is a vehicle for success!

  8. AND

  9. developing the wrong KPI will create more harm than help

  10. ? KPI criteria How do I conclude

  11. You look for the following 7 KPI characteristics

  12. 1 a KPI echoes organizational goals

  13. 2 a KPI is decided by management

  14. 3 a KPI provides context

  15. 4 a KPI creates meaning on all organizational levels

  16. 5 a KPI is based on legitimate data

  17. 6 a KPI is easy to understand

  18. 7 a KPI leads to action!

  19. SUPER ! online marketing KPI examples please

  20. First, It is never about financial metrics They represent the results of driving a good KPI

  21. KPI Ad CTR (for online media and content websites)

  22. KPI Cost Per New Subscriber (for online media and content websites)

  23. KPI Web Customer Interactions (for online self service websites)

  24. KPI Look-To-Book Ratio (for online travel and hospitality websites)

  25. Want to know more about Analytics and Marketing? VisualRevenue.com/blog

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