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Here are five important questions that you want to learn before starting an SEO campaign!!
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Search Engine Optimization - What you actually don’t know? The five Q’s before an SEO campaign!
Bounce • Bounce - It means the user’s response when they landed in your site. If they leaves your site once they landed Google thinks they bounced back because your site is irreverent. In Google lingo - Less bounce rate means more relevancy.
Conversions • Conversions - Can be defined as anything. In a nutshell it is defined as what is your primary motto from your visitors. If you want your visitors to like your page on Facebook then that is your conversion. Generally people call conversion as a sale. If you convert a person who enters your website to your customer, it means you made a conversion or lead.
Questions to be asked yourself? • Who is your customers? • What you serve for your customers? • What is your future goals? • Do you have plans to reach your future goals? • Do your website define your business goals?
Why do I need all this information? • For making things simple lets take an real life example. Company names changed for privacy purposes. • Consider two company’s for say let me name them goody and baddy. • Goody is the sports company which made all these research before starting their SEO campaign • Baddy is the retirement benefits company jumped straightly into the SEO campaign.
Impact of who is your customer? • Can you serve someone without knowing their need? Of course ,You can but will it make them pleased?? Definitely it wont. • For example: can you sell a walking stick in a website which has visitors group under age 30? Or can you sell sports kit in the website which has a visitor group above 60? Can not right? That’s why you need to know your customers base before doing anything.
Impact of who is your customer? • Goody knowing this planned its website in such a way it impress teenage customer base buy pressing contents which are highly related to athleticism and made its site exclusively for teenagers. • Baddy, without knowing this, on the other hand has fresh content and quality content but doesn’t present the website as appealing to its target audience who are retired people.
Impact of what do you serve for customers? • Knowing answer to this question will make a great impact on you next step. • There is a famous military logic “if you are on a battle you have two crews to fight against one crew is winning and the other crew is losing its manpower and you have an additional 200 people where do you send them to crew 1 or crew 2? Crew 1 is the answer because bolstering your strong areas is easier and meaningful than bolstering your weak areas.
Impact of what do you serve for customers? • So knowing the vital thing in your service can help you to target only your niche audience which may in turn have a high chance of conversion. So you wont sell dump bells in the site which targets people above 60. • Goody does this by the knowing the service they offer and goes on adding products related to its customer base. • Baddy frustrated by the less sales started to sell everything they can afford investing and started to sell baby cloths in the website targeted for retired people.
Impact of what is your future goals? • Knowing the future goals of goody it expand its sales to offline through approaching local stores in sub urban to drive it sales. • Without knowing the future goals baddy confused about their customer base and cant pick the right keyword hence cant get the result. • Answering this questions makes you to decide the landing pages effectively for your audiences.
Impact of what is your future goals? • The landing pages are those which your visitors first see as the result of your queries. It may be your homepage, product page or anything else. • Your visitors will bounce if they land to your product page when they are need for an product review page. • So answering this question will help you to optimize keywords better for your target audiences.
Do you have plans to reach your future goals? • Goody provides a excellent offers and discounts for wholesalers thus as an initiative for their future plans. • Baddy stuck there because they don’t know the bridge to connect its future goals and hence don’t know the keyword to optimize for their landing pages. • The mental blue print of your business model is essential to build before any search engine campaign. The more you know about the business the more easy the search engine optimization will be.
Impact of Do your website define your business goals? • Goody website designed to replicate exactly their business attracts the right audience to it website and the consumer gets their goals reached because consumer goal (consumer search query meets the business goal). • Baddy with out answering this being an website serving retirement benefits products but looking for a broad visitors age group struck without knowing which keywords to optimize.
Impact of Do your website define your business goals? • So imagine do search engine going to obstruct you if you have the exact website what user search for? • No right? • That’s why defining your website purpose before a search engine campaign is highly reward able in your long run!!
Thank You • Thank you for spending your time at knowing the five Q’s of SEO Campaign! This Presentation is brought to you by SEO Training in Chennai
