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3 Ideas for ABC News Health. Group D. Internal Content calendar . Revise to add topics to address the people you want to attract – i.e. one topic, parsed to different audiences/personas/demographics Segment Tweetchats for millenials with Instagram tie-ins

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Internal content calendar
Internal Content calendar

  • Revise to add topics to address the people you want to attract – i.e. one topic, parsed to different audiences/personas/demographics

  • Segment Tweetchats for millenials with Instagramtie-ins

  • Instagram teaser engagements: - “Are you xxx? Send a selfie”


Linkedin
LinkedIn

  • ABC is not on it.

  • ABC News Health – a great way to engage professionals of all ages

  • Start a group – discussion

  • Comment in other health groups

  • Use Dr. Bresser and Ashton to start discussion

  • Show up on LinkedIn Pulse

  • Cross pollinate Google Hangouts Livechats


Search terms
Search terms

  • in Twitter – for non-followers ABC News Health search brought up NBC News and others

  • In Google – ABC News Health = spambot

  • Have specialized choices

  • Have followups to specialized chats – may bring up more ideas for future chats


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