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Career Profile: Prairie Fire DJ Service

Career Profile: Prairie Fire DJ Service. By Sara Blair. *Please turn up volume to hear presentation*. Mac Blair. Owner & Mobile DJ Serving all of central Illinois Has worked in the mobile DJ business for 5 years

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Career Profile: Prairie Fire DJ Service

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  1. Career Profile:Prairie Fire DJ Service By Sara Blair *Please turn up volume to hear presentation*

  2. Mac Blair • Owner & Mobile DJ • Serving all of central Illinois • Has worked in the mobile DJ business for 5 years “We specialize in music for all occasions including, weddings, anniversaries, birthdays for all ages, schools, company events, and many others. Prairie Fire DJ Service provides a premium sound system that can accommodate areas large and small, inside or out. We offer a large music selection from the 50's to the latest current hits. We take pride and personal interest in each event. We are also committed to making your event the most memorable time of your life.”

  3. Skills • Learned Abilities • Knowledge of music is highly important • Technical skills in dealing with equipment • Natural Abilities • Dynamic voice • Good “salesman” attitude • People person

  4. Prior WorkExperience Education High School Diploma On the job training with another DJ in the area • Sales for 3 years • Banking for 2 years • Insurance for 3 years

  5. Marketing Role • Products • Mac is the owner so he decides which products and/or services to offer. • Price • Price is set based on the quality of equipment and by checking competitor’s prices. • Place • The locations services are offered, depends on mileage from Decatur.

  6. Advertisement • Facebook • Various websites • Word of mouth • Personally handing out business cards • Personal business website

  7. Typical Timeline forBefore the Event • First contact will be about describing the services he offers and the pricing of the packages he offers. • Once they have chosen him as their DJ, they will schedule a meeting to discuss and sign the contract. This is also when the deposit is received. • He will then meet with the customer one more time before the event to go over a tentative outline. At this time they will also discuss any special requests for music they would like played or not played.

  8. Typical Timeline forthe Day of the Event • He makes sure to arrive plenty of time before the event. This allows him to check out the work area and unload and set up his equipment. • He then goes over all the music requests the customer wants and make sure he has everything that he needs. • After he is sure everything is set up, he will change into his suit to look professional for the event. • The event itself takes about 3-5 hours. The event involves taking requests, making announcements, playing the correct music at the right time, and working with the venue staff. • Once the event is over and all the guests have left, it is time to tear down his equipment. If he hasn’t already received the balance due, this will be the time he also requests this. • Then it is time to head home!

  9. Salary • Salary is completely based on how much and how often he wants to work • He sets the prices for his services • Factors that affect pricing: • Length of event • Services requested at event • Distance of event from Decatur

  10. Long Term Goals • Keep improving his equipment • Continue to have steady business • Increase his positive reputation and presence in the community

  11. Mac’s Interpretation of Marketing “Whenever you are completing a sale, marketing is being able to say the right thing to a specific customer, based on their class or age. Being able to talk to a customer in a way they can relate to make the sale. It is also someone having the ability to choose the correct selling points for the correct customer at the correct time.”

  12. Thank you! For more information on Prairie Fire DJ Service please visit: www.prairiefiredj.com Or search for us on Facebook!

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